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22May/18Off

10 e-Commerce Brands Using Instagram Stories Effectively

10 e-Commerce Brands Using Instagram Stories Effectively

Ever since Instagram copied (ahem, was inspired by) Snapchat’s Story format almost two years ago, the platform has been constantly innovating to introduce new features and make it more engaging for fans, influencers, and brands alike.

The reviews are in: everyone loves it. Within a matter of months, the daily active user count of Instagram Stories skyrocketed past Snapchat:

With the larger avid user base (now more than 300 million) and wealth of advertising options, it’s no wonder brands have caught on to Instagram Stories as their latest social media darling.

But with over 25 million business profiles on Instagram and an ever-changing algorithm, how is your particular brand supposed to stand out?

Take a cue from these inspiring examples.

Brands who are killing it with Instagram Stories
1. Coach: Get ready for the weekend

Coach used Instagram to tell a story around their Parker bag.

22May/18Off

10 e-Commerce Brands Using Instagram Stories Effectively

10 e-Commerce Brands Using Instagram Stories Effectively

Ever since Instagram copied (ahem, was inspired by) Snapchat’s Story format almost two years ago, the platform has been constantly innovating to introduce new features and make it more engaging for fans, influencers, and brands alike.

The reviews are in: everyone loves it. Within a matter of months, the daily active user count of Instagram Stories skyrocketed past Snapchat:

With the larger avid user base (now more than 300 million) and wealth of advertising options, it’s no wonder brands have caught on to Instagram Stories as their latest social media darling.

But with over 25 million business profiles on Instagram and an ever-changing algorithm, how is your particular brand supposed to stand out?

Take a cue from these inspiring examples.

Brands who are killing it with Instagram Stories
1. Coach: Get ready for the weekend

Coach used Instagram to tell a story around their Parker bag.

19May/18Off

Facebook Rolls Out Three New Features for Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore New Facebook Stories features, YouTube Music and YouTube Premium, and other breaking social media marketing news of [...]

This post Facebook Rolls Out Three New Features for Stories first appeared on Social Media Examiner.

18May/18Off

Why It’s Primetime for Instagram Stories Ads

At its F8 annual developer conference earlier this month, Facebook indicated that the Stories-style format is more popular than News Feed, with 450 million people on WhatsApp and with 300 million on Instagram using the feature to view organic user- and brand-generated content every day. Facebook is investing heavily in Stories content solutions, even launching...
17May/18Off

Instagram Users Can Now Share Posts From Their Feeds in Stories

Instagram users can now add posts from their feeds to their Stories in the form of stickers. The Facebook-owned photo- and video-sharing network had been testing the feature as early as February. Only posts from public accounts can be shared in this fashion, and Instagram said in a blog post announcing the feature's release that...
17May/18Off

Facebook Stories Now Has 150 Million Daily Users, So Here Come the Ads

More than 150 million people are now viewing Facebook Stories every day, so now is a fine time for the social network to begin the process of monetizing them. Pointing out that Instagram Stories had roughly the same daily user total when testing of ads began in January 2017, Facebook revealed today that it is...
17May/18Off

Instagram: Here’s How to Share a Song or Album from Spotify to Stories

Instagram and Spotify recently launched the ability for users to share the songs and albums they're listening to on Spotify to their Instagram Stories. When a song or album is shared, followers can tap the post to listen to the song or album on Spotify themselves. Our guide will show you how this works. Note:...
17May/18Off

Facebook Introduces Voice Posts, a Stories Archive, and Cloud Storage by @MattGSouthern

Facebook is adding three new features which include a new type of post, a stories archive, and cloud storage.

The post Facebook Introduces Voice Posts, a Stories Archive, and Cloud Storage by @MattGSouthern appeared first on Search Engine Journal.

16May/18Off

Facebook Is Releasing 3 Features to Make Its Stories Easier to Use

Facebook announced three new features that are coming to Facebook Stories, initially launching in India and then going global shortly thereafter. Photos and videos captured via Facebook Camera will soon be able to be saved to people's Facebook accounts so that those with limited space on their devices don't have to delete that content. Those...
11May/18Off

Kiwi Shoe Polish Tracked Down the Shoes of Famous Figures and Told Their Stories in Long-Form Ads

Muhammad Ali, Ernest Hemingway, Amelia Earhart and Abraham Lincoln all made their mark on history and left the world with big shoes to fill--but whatever happened to their actual shoes? Shoe polish brand Kiwi, owed by SC Johnson Company, and agency Ogilvy Chicago decided to find out. In a new line of print ads, the...