How To Make Money Online Fast and Easy
23May/18Off

Stop Targeting Keywords and Start Targeting Customers

For years we’ve all been taught that the first step to creating content that ranks is to target keywords.

For years, the ability to rank high in SERPs seemed to rely heavily on two things. First, pick keywords that are high traffic and low competition. Then, practice keyword density.

This is no longer true.

In fact, Google views too high of a density as keyword stuffing, which they will punish.

Keyword research is still important, but the way we should be implementing it has changed.

Why?

First, SEMRush did a study of Google’s ranking factors and found keywords were pretty far down the list. The first keyword related metric came in at 12th place.

That’s well below customer engagement metrics such as time on site and bounce rate.

Second, although meta tags are useful for users, they no longer influence rankings.

Google’s algorithm has become more sophisticated. It’s now smart enough that it no longer has to rely on simple keywords to tell it what your content is about.

If you want to be rank high in SERPs in 2018, you’re going to need to start targeting your customers and not just keywords.

Don’t worry. I’m going to walk you how to do this step-by-step.

But first, let’s look at the algorithm changes that have led to this shift.

Algorithms are becoming more human

In 2011, Google rolled out Panda which was designed to target and penalize sites that were producing thin and low-quality content.

Why?

People had learned that they could follow a practice called keyword stuffing to rank high in search results.

Here’s an example of keyword stuffing for the phrase ‘ALT Tags’:

alt tag screen readers

Keyword stuffing may have helped rank your content in search engines, but it tended to result in an unnatural flow that didn’t resonate with readers.

Google recognized this and decided to find a way to penalize the practice.

This was just the beginning of Google reducing the effectiveness of keywords in SERPs.

The next year brought the introduction of the Knowledge Graph.

This was the beginning of Google being able to interpret strings rather than just isolated words.

For example, Google understands that when someone types in the keyword “Obama,” they probably are referring to the US President Barack Obama.

google knowledge graph of barack obama

The knowledge graph can connect this one word with not only an actual person but also with some connections to other people, places, and things.

In 2013, there was even further advancement with the introduction of Hummingbird.

It was a huge change and a big step further in Google’s ability to handle “conversational search.”

Even five years ago, Google was beginning to understand and answer intent.

This 2013 example shows the simple question of, “will it rain tomorrow?

will it rain tomorrow google search

The question did not have to state a location or ask for a weather forecast. Google simply knew the searcher’s location and knew that rain was related to weather.

In 2015, an even bigger change came, when Google announced the launch of machine-learning artificial intelligence that it had dubbed RankBrain.

Within months of it being launched, Google claimed it was their third-most important ranking factor inside their search engine algorithm.

Why?

RankBrain was designed to help identify and respond to intent, instead of just words.

What does this mean?

Well, for example, if I search for ‘RankBrain’ I’m not really telling Google what my intent is, am I? All I’ve given it is the one word.

However, check out the search results:

rankbrain google search

Now, look at the search results for ‘what is RankBrain?’

what is rankbrain google search

They’re the same.

RankBrain has been able to use machine learning to understand that both of these keywords have the same intent for the majority of people.

This is how Google can make sure it’s bringing back the most relevant content to its users.

The first search result is FAQs on RankBrain. If you check it out, the article mentions RankBrain 52 times in 2,660 words, which is just under 2% of the time.

Optimal keyword density in this new world is between 0.5% and 2.5%. There was definitely no keyword stuffing done to achieve ranking.

This just goes to show that keywords alone will no longer grab you the top spot in search results.

In fact, keyword densities that are too high will be penalized.

irrelevant keywords

With the move to mobile-first indexing and the growth of voice search, algorithms have had to get even better at deciphering intent rather than words.

There is an increasing trend toward voice search using apps such as Google Assistant.

It’s available on more than 400 million devices. Some estimates indicate Google sold over 10 million Google Home units last year alone.

This impacts the way search results work in two ways:

1. Digital assistants are beginning to influence search results.

Smartphone assistants will answer basic queries with three different listings.

They’ll also blend these requests with your own personal, historical data to tailor results.

Google Home will also provide you with the answer in the featured snippet for that search.

barack obama height google answer

If you want your content to be the result heard by searchers, you need to obtain the featured snippet spot.

2. Voice search allows for conversational phrasing.

Users of voice search want to be able to speak naturally and still get the results that they ask for.

That means you need to consider conversation, content, and context.

To meet these needs, algorithms and marketers are increasingly required to focus on conversational language and keyword clusters, rather than specific keywords.

For example, Haahr previously explained that if a user is searching for “Walmart,” they don’t want to see results about the head office.

They expect results showing them the Walmart store closest to them.

So how do we target customer engagement instead of targeting keyword use?

Understand the intent of your audience

I mentioned earlier how Google’s RankBrain was designed to interpret the intent of searchers.

Search engines are putting customer needs, wants and desires first, and we should be doing it too.

So, how do we capture this intention and focus on it rather than specific words?

First, let’s look at what a user intent SEO strategy really is.

user intent seo strategy

We know that we need to understand the overlap between what phrases people are actually searching for and what they really mean.

We also have to pinpoint where this intersects with our content marketing strategy.

It’s important to understand that some general keywords can be classified into either navigation, research or conversion keywords.

These classifications align with the stage of the conversion funnel that a searcher is in.

conversion funnel stages

Content needs to take into account where customers are in the funnel, as well as what keywords they’re using, to properly target intent.

Research keywords are typically used with informational intent.

These searches are likely looking for broad informational guides such as walk-throughs, how-tos, and step-by-step procedures.

Conversion keywords imply transactional intent. Users are getting ready to convert or buy.

Common phrases they may search for are:

  • “Coupon”
  • “Discount”
  • “Shipping”
  • “Where to buy”
  • “[product one] versus [product two]”
  • “Best [product] under [price]”
  • “Best [product] for [consumer group]”

Incorporating these words into your keyword research can help identify long tail phrases that better match intent.

Navigation keywords are typically used when a shopper is already looking for a specific brand, company or site.

types of search query

For example, “content marketing” may be an informational keyword, but “Content Marketing Institute” implies someone is specifically looking to navigate to that company.

Keywords should line up with customers’ level of interest as well as their intent.

keyword research target model

The better able you are to understand customer intent, the easier it will be for you to target customers instead of just keywords.

There are a number of tools you can use to help you better understand the intent of your current customers.

Heat Maps

Heat maps such as Crazy Egg allow you to see where visitors clicked on your site.

You can also use them to see which content was scrolled through.

scroll map

This helps you better understand, even within an article or a page, exactly what it was searchers were looking for.

The more you focus on what your customers really want instead of focusing on just the few words used, the better your content will perform.

Focus on content packages

To bridge the gap between targeting keywords and targeting customers, we need to look at how we package our content.

As we discussed earlier, Google is getting better at showing searchers the best results that match their intent.

If you want to rank above what’s already there for a certain keyword, you need to create better content.

Short, light fluff pieces will not suffice.

This can be seen by looking at how the length of time taken to create content keeps going up every year.

the average time it takes to write a blog post

Just as the time invested has increased, so has the number of words.

According to Ann Handley of Marketing Profs, the big takeaways from this is that quality matters and “we don’t need more content. We need more relevant content.”

You can use Google AdWords Keyword Planner to come up with hundreds of related keywords. But how do you package them in a way that is relevant to your customer interest and intent?

Use topic clusters.

A good way to start creating a topic cluster is to select a broad topic and build an initial pillar page about it.

Then you would create a separate post for each cluster content area referenced in the pillar page.

This might sound a bit confusing, so let’s look at an example.

Local marketing is such a broad subject that the intent could be very different depending on who typed in the keyword.

That’s why this was the broad topic Duct Tape Marketing choose for their pillar page, The Ultimate Guide to Local Marketing.

google my business and citations

The Ultimate Guide is a page on their website which offers various content across multiple mediums such as the downloadable playbook and an embedded video.

This page then goes on the link out to many other posts on their site. Each one dealing with a content cluster, or a specific subset of local marketing.

adwords paid local traffic ultimate guide

Not only that but each one of the ‘subset’ posts links back to the Ultimate Guide.

subset posts link back in post

All of the posts are meticulously linked together using categories, backlinks, and anchor text.

Where the author did not yet have sufficient depth of a subject covered, he linked out to curated content from high authority sites like Moz.

11 ways for local businesses to get links

This allowed him to build a deep, insightful topic cluster with a wealth of backlinks and content to answer a “local marketing” keyword search no matter the intent.

Every time a new related post is created, it will be linked back to the Ultimate Guide, keeping the content updated and fresh.

The keyword the author had targeted was “local marketing guide,” for which he currently ranks second overall in Google.

local marketing guide google search

The interlinking has also helped several of the other subposts end up on the first page of search results, such as Adwords for local businesses.

adwords for local businesses google search results

Why do topic clusters work so well?

One reason is that the main page has so much content and so many links that people tend to stay on the page and the site.

Duct Tape Marketing’s bounce rate for their Ultimate Guide

22May/18Off

Who here can tell me 3 things needed to start and grow a successful affiliate marketing business.

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22May/18Off

How to make money online in 2018. Getting start with MCA the right way.

This video is about gathering materials before you begin. 1. Smartphone 2. Laptop 3. Notepad 4. Pen or pencil Knowing that you are going to begin. With these ...
21May/18Off

YouTube’s new streaming music service to start rolling out this week

YouTube Music will include skippable and non-skippable in-stream ads. The post YouTube’s new streaming music service to start rolling out this week appeared first on Marketing Land.
Please visit Marketing Land for the full article.
20May/18Off

PAYPAL CASH I START EARNING DAILY TO PAYPAL I MAKE MONEY ONLINE DAILY 2018

PAYPAL CASH I START EARNING DAILY TO PAYPAL I MAKE MONEY ONLINE DAILY 2018 How many of you would like to learn how to start earning daily to ...
19May/18Off

Yoga Start Sexy Girl

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18May/18Off

How to start affiliate marketing as career step by step –an instruction for beginners

Hello friends, how are you? I think, you all are well. Today I am going to discuss about -

How to start affiliate marketing as career step by step.

The tips that I am going to share today in this article can be considered as an instruction for beginners.

If you are looking for proper guideline to start affiliate marketing as career, I think you have come to right place where you would find proper guideline to start affiliate marketing as a beginner. At present affiliate marketing is very popular way to make money through online. By affiliate marketing anyone can make much money easily if they have sufficient knowledge on affiliate marketing strategy. Now a days a large number of people have taken affiliate marketing as career and are earning handsome money which is really good news for beginners. Before starting affiliate marketing as career first of all you should know the definition of affiliate marketing.

Definition of affiliate marketing:

Affiliate marketing is a commission based digital marketing strategy which allows affiliate marketers to promote and sell products or services of merchants (advertiser) through online on the basis of commission.

And here you should know it also that- who are affiliate marketers (Publishers) and merchants (advertiser)?

The persons who promote and sell products or services through online in favor of specific companies on the basis of commission are called affiliate marketers.

And

The producers who make those products or services and formulate the affiliate programs are called merchants (advertiser)

In this article I would try to show you how to commence affiliate marketing as career step by step. If you are beginner in this track, don’t be anxious. Just follow the following 8 steps and nothing else. So, let us start-

Sept: 1

To become an affiliate marketer first of all choose a profitable niche for your business

Yes, before starting affiliate business first of all you should select profitable niche for your own business. This niche to be selected deep thoughtfully by the help of some renowned soft wares or tools those are available online free.

It should be mentioned here that - what is niche?

In online world- Niche is a specific category of different websites based on its different products or services type.

In order to get more idea in this regard you may search for it online.

Have a look at Top 10 niches for affiliate business

Step: 2

Create a niche related website

Whenever you want to create an account in any affiliate site you will be asked a question whether you have any related website. If you have no any website or landing page you will not be able to join their affiliate network. So, in order to be affiliate marketer you have to create a niche related website or landing page. Creating a website is not so difficult. You can create niche related website yourself with WordPress cms easily within short time or you can get it done by any website developer.

Step: 3

Analyze affiliate programs

Usually two types of affiliate marketing methods (programs) are noticed in different affiliate networks, such as – CPS or PPS and CPA model.

The acronym CPS stands for Cost per sell or PPS stands for pay per sell which means you would get commission when your any affiliate product or service would be sold.

On the other hand, the acronym CPA stands for cost per action that means you would get commission after completion of any specific action. Several types of action for CPA affiliate marketing are noticed, such as –clicking, form submission, sign up, download and impression.

Out of Top Affiliate Networks you can choose your affiliate business partner easily and quickly. Some top affiliate networks are mentioned below:

Clickbank

Clickbank is one of the renowned affiliate networks. More than six million products are available in this site .This site is good for digital product.

Commission Junction

At present Commission Junction is known as CJ Affiliate By Conversant. It is another renowned affiliate market place where millions of customers are shopping regularly. Here about 60 thousand active marketers are working.

Amazon Associates

As an affiliate network, popularity of Amazon Associates is incomparable. In this site always more than million products are available. Amazon is the biggest online based retailer in USA. Amazon is chosen by many advertisers and publishers because it is very user friendly, reliable to all, it offers high commission rate on various products. Creating account in Amazon Associates is very easy.

In order to get more idea in this regard you can follow the following link.

Why Amazon affiliate is considered to be the world’s most popular affiliate program?

Affiliate Window

Affiliate Window has also good reputation in the affiliate world. For the best CPS network it has won Affiliate Marketing Award in 2012. By this time it has been able to build a strong network and introduce us to innovation, practice of ethical business, advance technology and credible service. Publisher and advertiser have been provided with profitable digital marketing channel by this site.

There are more affiliate market places are available in online world which are mentioned below:

Flexoffers, RevenueWire, ReviMedia, ShareaSale , eBay, Avangate and so on.

Step: 4

Choose an affiliate program or market or networks for you

At the time of starting affiliate marketing you should choose an affiliate program in which you like to build your career. And choosing a profitable niche is also very important in this sector. After choosing niche you should join niche related affiliate market. Suppose you have a blog which is related to Making Money Online, in that case you should choose such networks those deal in Making Money Online related products or services.

Step: 5

Market product or services on your blog site and add your affiliate links in your content

After joining in affiliate partner network as affiliate marketer you should enrich your website contents with different information on particular niche and simultaneously try to add affiliate link to your website content. By adding affiliate link to your website content you will be able to earn money, because whenever a reader will click on the affiliate link, they will go to company’s website and then if any task is completed by the reader, you will get commission. In order to increase your earning, you have to write article on your blog site regularly regarding advertisers’ product or service.

Step: 6

Visual ads can be included in your sidebar

Your blog sidebar can be used for your niche related visual ads. In this way you can earn extra money if any visitor click on your add banner. Setting a Banner is not difficult matter. You just have to copy banner code from affiliate partner website and then paste it to your side bar’s html box or text box.

Step: 7

Try to write niche related article regularly on website

Content development is very important task for any blogger to succeed in this arena. If unique and quality contents are written on your affiliate product or service in your blog regularly, traffic will visit your website again and again and click on your affiliate link regularly. More you write content in your blog more you will earn money. That is to say, a lot of contents brings possibility of getting commission.

Step: 8

Utilize Web Analytics Service to monitor trend of your achievements

In order to succeed in affiliate marketing, you have to chalk out your future plan from now on. In this regard you can take help from google web analytics service named Google Analytics. By using this software you can closely monitor the flow rate of traffics, sales and lead to your website. Your business status can be re-analyzed any time by Google Analytics .So, your website has to be linked with Google Analytics.

These 8 steps should be followed to be successful in this arena. But, you should remember one thing that in order to succeed in this track you have to be patient and simultaneously keep trying properly.

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18May/18Off

How To Start An Online Business From Home. Make money online

How To Start An Online Business From Home. Make money online Revealing Secrets: Learn How I Earn $250 Daily Online. Simplest Method ...
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16May/18Off

Why Live Video Is Your Next Big Win (and How to Start Dominating Today)

Live video commands the attention of the business world.

Projections show that live streaming will be worth a staggering $70.05 billion by 2021.

Unlike ever before, people have a means of interacting with their favorite brands. They can do this at the exact moment that those brands are reaching out.

This means that potential customers can (and often do) direct the action.

Here’s the good news:

You can use live video to engage your customers at the starting price of $0.

So, what’s stopping you from jumping in and using live video, too?

If you’re like most beginners, you’re stuck on choosing which platform is best for your needs. Luckily, live video is versatile, and most platforms are quick and easy to set up.

You can use Facebook, Instagram, YouTube, Periscope, or a variety of other platforms.

Your platform of choice will largely depend on your target audience. Once you choose your platform, live streaming is simple. You’ll be crushing video in no time.

And I’m happy to teach you how. But first, you need to understand a little bit about how live video works.

What is live video?

Video content has proven itself to be some of the most compelling content on the Internet in 2018.

Streaming is in demand.

people want more video content according to survey

In fact, projections show that video will account for 82% of all web traffic by 2021.

Why?

Live streaming taps into a uniquely human affinity for sharing and storytelling.

video is worth 1.8 million word per minute

But what differentiates regular video from live video?

Live video is video that a user broadcasts live to an audience of real people engaging in the same exact space.

The hook is that, instead of it being like TV or similar broadcasted video platforms, this iteration of live video goes through social media.

And on social media, people can have an active conversation with the broadcaster.

Live video streams are commonly buzzing with comments and discussions that build a feeling of kinetic energy.

applegate instagram comments

To be a part of the action is to be included.

This not only allows brands to create more authentic connections with customers, but it also gives them meaningful insights into what customers really want.

The combination of live video and social media access spurred an eruption of public interest
over the past year.

After Facebook launched its iteration of live video, each major social media platform released its own live video feature.

And Facebook Live is still the preferred platform for watching live streaming video.

most popular platforms for live streaming

YouTube Live and Instagram trail just behind Facebook.

Keep in mind that some live video platforms are better for certain things than others. You want to target the one that gives you the most utility for your needs.

If you think that live video is just a fad that’s going to die out when the “next big thing” comes along, you’re wrong. Live video is the next big thing, and it’s here to stay.

Here’s why.

Don’t ignore live video’s exploding popularity

According to Recode, more than 500 million people are viewing video on Facebook every single day.

That’s huge.

And in four years, 80% of all consumer Internet traffic will be Internet video traffic.

This shouldn’t come as a surprise. Pro gaming is an entire industry that thrives on live video, and it’s booming. And that’s just one industry that drives the popularity of live video!

According to Buffer’s 2018 State of Social Report, 96% of businesses use Facebook, 89% use Twitter, 70% use LinkedIn, another 70% use Instagram, and 57% are active on YouTube.

which of the following channels does your business currently use

Of these businesses, 85% plan to create even more video across their social accounts than they did the year before.

what types of content does your business plan to create more of

As if that wasn’t enough, 95% of brand executives think that live video is the key to training, engaging, and communicating in 2018.

If you choose to ignore the importance of live video, your competitors are going to leave you in the dust. Now is the time to choose a platform and get started.

Choosing the right video outlet is vital to the success of your marketing mix this year. But it shouldn’t be too hard to find one that will work for you.

Developers have had time to smooth out most of the live video platforms, which means that they’re easy for both businesses and customers to use.

For example, Facebook live offers a built-in notification system that notifies users when a page that they’ve liked “goes live.”

mark zuckerberg going live on facebook

Facebook also offers features that allow pages to promote a live video ahead of time. Users can simultaneously set reminders so they don’t forget about the broadcast.

reminder to go live on facebook

If you want to expand your reach and gain exposure for events or product launches, this is a great feature.

Your posts and ads won’t get lost in a sea of status updates. Streaming brings customers straight to you instead.

But how are people interacting with streaming video as a whole? And how are brands specifically using it?

How are people interacting with live video?

Brands aren’t the only ones using live video. Ordinary people use live video on each and every one of the social media platforms that offer it.

Like with videos and photos, social media users are leveraging live video feeds to share their own stories.

It’s more personal than a typical, all-text post.

Because live video allows you to share content in real time, many businesses have taken advantage of the free-flowing nature of the medium to create experiences that wouldn’t work anywhere else.

Kohl’s, for example, does this.

kohls live facebook video

The people who engaged with this video were watching Kohl’s models work out live.

If it weren’t live, the event would have looked like a basic, obvious infomercial. But because it was fully interactive, 37,000 viewers got to experience it together.

That’s virtually impossible when it comes to television ads unless it’s Super Bowl Sunday.

top super bowl ads by online views

80% of people would rather watch live videos from brands than read their blog posts while 82% prefer live videos from brands over regular social posts.

Here’s the bottom line:

Live video is ideal for human interaction.

It brings people out of their shells on Facebook, for instance, where broadcasts receive 600% more engagement than regular posts.

Brands, influencers, and regular users can all access live video to share the most interesting parts of their days.

So can you.

Live video brings traffic to your business

With Facebook Live, customers can literally engage with you in real time.

You’re able to address viewers by name, which boosts active engagement and participation.

To put it simply, live video allows brands to “break the fourth wall” between them and their customers.

Search Engine Journal found that their live video posts on Facebook like SEJ News Live receive more attention than their regular updates.

search engine journal facebook live

In fact, their live videos packed an engagement punch that was 178% higher than the average engagement on their regular posts.

Over two months, live video increased the brand’s referral traffic by 213%.

increased brands referral traffic

And with live video, customers are always in the loop about events whether they’re serious or outlandish.

For example, back in 2016, BuzzFeed held their audience’s attention for 45 minutes while two employees were putting rubber bands around a watermelon until it “blew up.”

buzzfeed watermelon blew up

Even though it was a rather silly event, the suspense of the live broadcast kept the audience watching.

The content wouldn’t have been as interesting if BuzzFeed had posted it on their social media accounts as a regular video. The fact that it was live created a sense of community for viewers.

Viewers waited for the watermelon to pop together. While waiting, they speculated on the number of rubber bands it would take for the fruit to reach its breaking point.

Live video also helps influencers because they can learn exactly what viewers are interested in talking about.

Influencer Brian Fanzo advises creating a strategy for live video ahead of time but keeping things flexible.

Here’s what he told Convince and Convert:

“I was giving a tour behind the scenes with the goal to make the streaming a ‘backstage pass’ event, when several viewers started asking questions about my new Samsung phone.”

He switched gears and started talking about technology with viewers since that’s where participants wanted to take the conversation.

You have to be willing to go with the flow.

If you work with an influencer on live video campaigns, both the host and your brand will be able to access the wants, needs, and desires of your audience more authentically.

Tons of brands are finding huge success by broadcasting recurring live videos.

Consider HelloFresh, for example. The brand hosts a live, interactive cooking show where their customers cook along with the host. They get tips from professional chefs and immediate answers to their questions.

hellofresh live cooking show on facebook

This helps viewers improve their cooking skills and prepare tasty meals with help from an expert.

Viewers can find the Facebook Live Cooking Party series on the HelloFresh Facebook page.

live cooking parties facebook video

And HelloFresh isn’t the only big brand utilizing live video for all it’s worth. In March of 2018, Nissan live streamed the reveal of their new 2019 Altima.

nissan altima live reval on facebook

But you don’t have to limit live streaming to simple product launches.

You could live stream a Q&A like the developers of the popular game Hearthstone did back in June of 2017.

live stream q&a

Pepsi got creative by partnering with Nature Conservancy and using the power of live streaming to protect watersheds nationwide.

The possible uses for live video are virtually endless. The technology opens all kinds of doors, and it’s here to stay.

One reason that you can count on live video continuing to grow in popularity is that it’s a great tool for SEO.

Consumers are eager for more content from the brands that they follow, but as many as 80% of them say that they would prefer to consume live video to blog posts.

And since most platforms notify users about live content in their feeds, they don’t have to look very far to find it.

If you launch a live video and don’t have many viewers at first, don’t get discouraged too quickly.

Let’s say that you host a small event and decide to live stream it. When you first go live, only 15 people are watching it. That might not seem like many viewers.

But while you’re live, some viewers might post the video to their page and ask their friends to watch it. The longer you’re live, the more people will continue to share the video.

Who knows? You could end up racking up a total reach of thousands of people from one live stream.

rising importance of live streaming

To sweeten the deal, you don’t need a huge marketing budget to broadcast live video.

In fact, it’s possible to share an effective live video on pretty much every platform without spending a single dime.

Here’s how to choose the live video platform that works best for you and start using it.

How to choose a live video platform and get started

When it comes to live video, the options are (almost) limitless.

If you’re not sure which platform to go live..