How To Make Money Online Fast and Easy
23May/18Off

9 Important Benefits of Using Social Media to Grow Your Business

Social media is one of the most effective and affordable digital marketing tools for businesses. Over the years, social media has grown from being a fringe advertising tactic to a fundamental marketing component for businesses of all sizes. This platform is ideal for businesses because it requires minimal financial investment and, when executed correctly, it can help to grow your business. Here are the top nine benefits of using social media to grow your business.

1) Increased Brand Awareness

Creating a social media presence can help to build your reputation as a professional or business in your specific niche. With the countless social media platforms such as YouTube, LinkedIn, Instagram, Twitter, and Facebook, you will be able to reach networks that may have previously seemed impossible to connect with. Every comment, share or like is another new consumer that your business is interacting with and can eventually result in a big customer base. A potential customer can also determine a lot about a business depending on how lively their social media activity is. If a business can convert buyers through social media, those buyers will definitely become more loyal fans.

2) Access to Consumer Research

Social media gives businesses insights about their target audiences. Getting to know your consumers can help your business discover creative ways of reaching them through content and advertising. This is because you will know what your customers want and will be able to give it to them. Targeting and catering to the specific needs of your clients can result in increased conversion rates and will boost your overall sales.

3) Boosted Search Engine Rankings

Having a social media profile is a lot like having a website. Researching proper keywords with high volumes of searches and using those keywords on your page’s content can help boost rankings and bring in more traffic.

4) Better Customer Service

In some instances, the consumer may not reach out to the company whenever they experience any problem with their goods or services. Instead, they will go ahead and post their complaints on social media channels. Today, many consumers are using social media platforms as a direct point of contact with different brands and they expect a reaction or response from the company. Research has shown that about 42% of clients who reach out to businesses online usually expect to get a response within an hour. Businesses can therefore use social media channels to communicate with their customers and provide excellent customer service.

5) Easier Relationship Building

Social media is a quick and easy way of staying engaged with other professionals in your industry and allowing them to interact closely with you. Current conversations, topics, and news are all discussed on different social media channels. This interaction enables you to stay relevant amongst your peers, policymakers, and thought leaders. Your input can assist with a specific problem and it can also help in generating new leads for your business. This can enable you to create a support group, gain media coverage and even get speaking opportunities during events. Check out remotedba.com for more information on social media benefits.

6) Increased Reviews

Reviews are immensely important to a business. This is because people will always trust people, particularly when it comes to online reviews, so you should keep an eye on reviews of your business and do what you can to keep them positive. Good reviews can sway consumers to a different product than the one they had originally wanted to buy. Building a strong relationship with buyers or other professionals in your industry can help to increase the chances of landing new leads or being referred to prospective consumers.

7) Instant Feedback

Social media allows businesses to get instant positive or negative feedback from consumers. It has helped to shorten the time between knowing whether a campaign or product is successful or not. This means that businesses now have an opportunity to respond to and resolve any problems in a faster manner. With social media, businesses have an affordable way of promoting their products and services to specific users at the right time. For example, companies can launch a Facebook ad campaign that targets users based on their age, location, interests, or the group they belong to and get instant feedback on how these campaigns are faring.

8) Access to Competitor Research

Social media is an excellent way for businesses to keep an eye on their competitors. Social media monitoring enables you to keep tabs on your major and minor competitors. You are able to see how your competitors are interacting with their audience, the type of content they post, the frequency of their posts, and many more important competitor analysis information. Social media is an excellent way of scoping out your industry and determining ways in which you can stand out in your industry.

9) Cost Reduction

Social media is one of the most cost-effective parts of any marketing strategy. Signing up and creating a business profile is free in a majority of the social networking platforms. In addition, the paid promotions that businesses can invest in tend to be relatively affordable when compared to other marketing techniques. The cost-effective nature of social media advertising means that businesses can get a greater return on investment and can use a bigger percentage of their budget for other business expenses and marketing tactics.

There are a lot of benefits that businesses stand to gain from social media. As the startup costs pile up and brands expand, keeping your marketing budgets tight becomes crucial. Social media gives businesses an organic and affordable means of reducing their advertising budgets. With the right strategies, you will be able to advertise your business and still grow your business without spending lots of cash. Even though social media is time-consuming and frustrating at times, it is an increasingly important part of businesses, as consumers are now depending on social media to make informed purchases. When done right, your business can enjoy the tremendous benefits of social media marketing.

The post 9 Important Benefits of Using Social Media to Grow Your Business appeared first on Social Media Explorer.

23May/18Off

9 Important Benefits of Using Social Media to Grow Your Business

Social media is one of the most effective and affordable digital marketing tools for businesses. Over the years, social media has grown from being a fringe advertising tactic to a fundamental marketing component for businesses of all sizes. This platform is ideal for businesses because it requires minimal financial investment and, when executed correctly, it can help to grow your business. Here are the top nine benefits of using social media to grow your business.

1) Increased Brand Awareness

Creating a social media presence can help to build your reputation as a professional or business in your specific niche. With the countless social media platforms such as YouTube, LinkedIn, Instagram, Twitter, and Facebook, you will be able to reach networks that may have previously seemed impossible to connect with. Every comment, share or like is another new consumer that your business is interacting with and can eventually result in a big customer base. A potential customer can also determine a lot about a business depending on how lively their social media activity is. If a business can convert buyers through social media, those buyers will definitely become more loyal fans.

2) Access to Consumer Research

Social media gives businesses insights about their target audiences. Getting to know your consumers can help your business discover creative ways of reaching them through content and advertising. This is because you will know what your customers want and will be able to give it to them. Targeting and catering to the specific needs of your clients can result in increased conversion rates and will boost your overall sales.

3) Boosted Search Engine Rankings

Having a social media profile is a lot like having a website. Researching proper keywords with high volumes of searches and using those keywords on your page’s content can help boost rankings and bring in more traffic.

4) Better Customer Service

In some instances, the consumer may not reach out to the company whenever they experience any problem with their goods or services. Instead, they will go ahead and post their complaints on social media channels. Today, many consumers are using social media platforms as a direct point of contact with different brands and they expect a reaction or response from the company. Research has shown that about 42% of clients who reach out to businesses online usually expect to get a response within an hour. Businesses can therefore use social media channels to communicate with their customers and provide excellent customer service.

5) Easier Relationship Building

Social media is a quick and easy way of staying engaged with other professionals in your industry and allowing them to interact closely with you. Current conversations, topics, and news are all discussed on different social media channels. This interaction enables you to stay relevant amongst your peers, policymakers, and thought leaders. Your input can assist with a specific problem and it can also help in generating new leads for your business. This can enable you to create a support group, gain media coverage and even get speaking opportunities during events. Check out remotedba.com for more information on social media benefits.

6) Increased Reviews

Reviews are immensely important to a business. This is because people will always trust people, particularly when it comes to online reviews, so you should keep an eye on reviews of your business and do what you can to keep them positive. Good reviews can sway consumers to a different product than the one they had originally wanted to buy. Building a strong relationship with buyers or other professionals in your industry can help to increase the chances of landing new leads or being referred to prospective consumers.

7) Instant Feedback

Social media allows businesses to get instant positive or negative feedback from consumers. It has helped to shorten the time between knowing whether a campaign or product is successful or not. This means that businesses now have an opportunity to respond to and resolve any problems in a faster manner. With social media, businesses have an affordable way of promoting their products and services to specific users at the right time. For example, companies can launch a Facebook ad campaign that targets users based on their age, location, interests, or the group they belong to and get instant feedback on how these campaigns are faring.

8) Access to Competitor Research

Social media is an excellent way for businesses to keep an eye on their competitors. Social media monitoring enables you to keep tabs on your major and minor competitors. You are able to see how your competitors are interacting with their audience, the type of content they post, the frequency of their posts, and many more important competitor analysis information. Social media is an excellent way of scoping out your industry and determining ways in which you can stand out in your industry.

9) Cost Reduction

Social media is one of the most cost-effective parts of any marketing strategy. Signing up and creating a business profile is free in a majority of the social networking platforms. In addition, the paid promotions that businesses can invest in tend to be relatively affordable when compared to other marketing techniques. The cost-effective nature of social media advertising means that businesses can get a greater return on investment and can use a bigger percentage of their budget for other business expenses and marketing tactics.

There are a lot of benefits that businesses stand to gain from social media. As the startup costs pile up and brands expand, keeping your marketing budgets tight becomes crucial. Social media gives businesses an organic and affordable means of reducing their advertising budgets. With the right strategies, you will be able to advertise your business and still grow your business without spending lots of cash. Even though social media is time-consuming and frustrating at times, it is an increasingly important part of businesses, as consumers are now depending on social media to make informed purchases. When done right, your business can enjoy the tremendous benefits of social media marketing.

The post 9 Important Benefits of Using Social Media to Grow Your Business appeared first on Social Media Explorer.

23May/18Off

How Blockchain Can Help Brands Identify Power Users and Maximize Social Engagement

Blockchain is the latest technology craze, and many industries, including marketing and advertising, are looking to implement it in an effort to improve transparency and efficiency. To determine whether or not blockchain is something that can positively impact your marketing efforts, it's important to first understand what exactly blockchain is and which aspects of a...
23May/18Off

Are You Tracking the Right Social Media KPIs?

Are You Tracking the Right Social Media KPIs?

How do you know if you’re tracking the right social media KPIs or if your content strategy is working?

There are the obvious signs – visitors to your website, people liking and sharing your posts on social media platforms. It’s always great, as a content creator, to see this type of interaction. However, if your social media content strategy is part of an overall marketing plan designed to either win new customers or sell a product, are you seeing an actual return for your efforts?

This is where Key Performance Indicators (KPIs) come in. They are an effective way to measure and manage your ROI (Return on Investment). Figuring out which ones are vital for your business can be an art in itself.

For those who don’t know, KPI is a set of metrics that help you to measure the success (or failure) of any given activity or business process.

23May/18Off

How to Use Social Media to Promote Your Event

Does your business host an event or conference? Wondering how to use social media to build awareness for an event? In this article, you’ll discover how to use social media to keep your event top of mind with your audience. #1: Choose the Social Platform Best-Suited to Promote Your Event Before your event, you can [...]

The post How to Use Social Media to Promote Your Event appeared first on .

23May/18Off

How To Make Money Online Fast And Easy 2018 – Make $300 A Day Online Posting Ads On Social Media.mp4

How to Earn $250 Daily Online? http://didych.kmmastery.hop.clickbank.net.
22May/18Off

Why Social Media Certification is a Necessity Today

In today's digital world, social media certification won't only give you a leg up, it's a necessity to grow your career or bring on new clients

The post Why Social Media Certification is a Necessity Today appeared first on Spin Sucks.

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22May/18Off

12 Clever Social Media Promotion Ideas You’re Not Using

Your content is all published and you’ve registered all your social accounts. Now what? How do you get the word out about your pages and where do you focus your time? These social media promotion ideas will kickstart your marketing initiatives.

But first, let’s get some of the basics out of the way. You want to make sure you’re taking full advantage of the space in your profiles.

The first step of promoting your social media accounts is making sure people know where to find you. And that means getting all of your ducks in a row.

Here are 12 clever social media promotion ideas to get you from the starting to the finish line of your campaign:

1. Fill Out the Profile

This seems like a no-brainer, but you’d be surprised at what you might be missing out on. Unless you’re going for an ultra-minimalistic look, your brand’s Facebook Page should be filled out. Add a monthly check-in to your social media checklist to explore new features.

In the About tab, you have space to add links, including other social networks’ profiles. The Story section allows you to give more information about your company in a storytelling format.

article facebook page

Article uses the About section to let customers know where else to find them. Not all the links are active, but the icons do indicate the networks.

2. Add Your Branded Hashtags

Instagram recently added the ability to link other accounts and hashtags to your bio. Originally, people had to make do with memorizing the hashtags or creatively using an emoji. Now, you can use the space to promote other location-specific accounts and add hashtags.

These hashtags can be your standard branded ones or special hashtags, like for a contest.

daves coffee bio

Dave’s Coffee makes use of their bio space with both location account tags and their branded hashtag. Followers are easily directed to their account and to explore their other pages.

3. Cross-Promote Across Channels

Some of the easiest cross-promotion for cross channels is occasionally reminding your followers that you have other social media accounts. It can look like a link to the social media page accompanied with a call-to-action asking people to follow the account.

For a more subtle approach on cross-promotion, use space in your bio to mention that you’re on other networks. For Snapchat-heavy users, a profile photo change to their Snapcode works well.

Hey there Bulldog Country! Keep your eye on our UMD Athletics Snapchat account as senior softball player Hannah Schmoll takes over during the team's trip in Arkansas. Give us a follow and stay tuned! #SuperRegionals pic.twitter.com/BzkeYOuirt

— UMD Athletics (@UMDBulldogs) May 16, 2018

UMD Athletics is active on Snapchat and uses Twitter to promote their Snapchat code. As their Tweets come up in your timeline, you’re subtly reminded that they’re also on Snapchat.

4. Use Unique or Branded Social Icons on Your Website

If customers are searching for you, your website is usually the first to pop up in the search results. Make it simple for them to find the social networks that you’re on. Many website themes now incorporate social media icons that you can easily fill out.

Take the icons a step further by adding your brand’s graphics or colors to it. Some websites use short banners while others are happy with changing the color.

5. Promote Your Social Accounts in Newsletters & Email Signatures

If you’re sending newsletters out on a recurring basis, add the social icons at the base. It’s another subtle reminder to the recipients that you’re there if they need to find you.

For a more direct approach in promoting your social media accounts in your newsletter, add a fan section where you showcase a photo from the community. Most newsletter services allow for embeds. But if yours doesn’t, a photo upload with an account link will do.

If your company often emails externally, like to potential sales clients, add links to your email signature. This is another branding opportunity and should be used to its full potential.

west elm newsletter

At the bottom of the West Elm newsletter, they add their social icons and their branded hashtag. It’s a call to action for customers to share a photo, use the hashtag and follow them on a network of their choosing.

Sales-Driven Social Media Promotions

In this second section, we’ll take a look at a few ways you can promote your accounts with an end goal of driving sales. Depending on your business, these sales can be captured directly from social media or show up as referral links in your website.

6. Create Targeted Ads

There are many ways to target someone with ads on Facebook. To begin with, you can add the Facebook Pixel to your website. Once you’ve done so, you can set up ads to target website visitors automatically.

Take advantage of Facebook’s audience data to target interest groups. If you’ve recently shopped online for shoes, you may notice that you’re receiving more shoe ads than before. That’s because Facebook noted your shopping habits and added you to that interest category.

nectar ad

Despite never having heard of the company, Nectar’s ad showed up because we clicked on another mattress ad.

Once your ads are set up, use a tool like Sprout Social to manage the comments you’ll inevitably receive. Never miss another potential customer’s question again.

Facebook and Instagram Ad Comments
7. Tag Products to Your Posts

A feature available on Instagram and Facebook, shoppable tags are a must for retail brands. They identify your products to your customers and customers can easily purchase from your website through the tag.

letterfolk product

Letterfolk uses Instagram’s shoppable tag in the post. Clicking on the tagged product leads you to the product page and a short description of it.

8. Provide Social-Only Discounts

In traditional advertising, you see weekly deals in the newspaper or receive discounts in email. Social is no different. These discounts are served to a certain segment of your audience and end after some time.

The simplest way is to offer a code in a post. Experiment around with social-only discounts. Try doing flash deals with limited quantities in Instagram Stories or posting an Offer on Facebook.

zappos ad

Zappos posted a Facebook Offer for $25 off your next purchase. It’s promoted only on Facebook and the Offer option makes it easy for them to track who takes advantage of it.

Brand Awareness Social Promotions

In this third part, we’ll address a few social promotions you can take on with a goal of getting your brand in front of as many people as possible. Your success metric here is usually the number of impressions.

9. Contests & Giveaways

These are a no-brainer for brand awareness. Setting up a low-barrier contest for your brand is simple and there are many examples of successful contests. The easiest giveaways are those where the fans have to do very little to enter. These are also the highest in engagement. If you’re just starting out on contests, we would recommend this route.

Monitoring hashtags makes it easy to see who's talking about your brand

If you want to up your game, try a user-generated contest where there’s a hashtag specifically for the event. To monitor and respond to entries, use a hashtag tracking tool like Sprout Social. Our reporting feature will also track how successful the contest campaign was.

In this post, Tarte Cosmetics used both shoppable tags and a contest to drive interest for their new product. Also note that they added some branded hashtags to the caption.

10. Alter Your Approach Per Network

Writing the same copy for every network won’t get you the best results. Your audience on LinkedIn is likely not the same as the one on Facebook and that’s okay. You may use the same photos or videos but your copy should change.

After examining how your audiences are different, experiment with various tones and vocabulary. If your sales partners are mostly on LinkedIn, then your copy will be more sales-oriented. If your audience on Snapchat is younger, then you’ll use more gifs and memes.

Adobe used an embedded video on LinkedIn to ask their audience their thoughts about artificial intelligence. It’s a hot topic and many people chimed in.

11. Get Your Employees Involved

Employee advocacy is quickly becoming a major source of content amplification for brands. With the help of your loyal staff, you can encourage them to promote specific and tailored messages directly to their social channels for further reach.

If you know your campaign has a likely target audience matching your employees, get them involved with easily shareable content. The best way to do this is through employee advocacy tools like Bambu.

bambu current stories feature

This software allows brands to get serious exposure to new and qualified audiences. And it’s all done by by aligning your organization with the social media networks that belong to your employees.

12. Create an Ambassador or Loyalty Program

The entire idea of an ambassador program is based on brand awareness. You work with passionate customers who want to talk about your product to all their friends. It’s naturally designed for brand awareness.

Creating and supporting an ambassador program takes time and patience. If you don’t have the resources, consider setting up a loyalty or referral program instead. Hand your loyal customers some referral codes and reward them with a discount when their referral purchases. Once this has launched, you can announce this on social media and let customers know when you comment on their posts.

All of your social media efforts would be moot without some amount of measurement. Track your campaign successes and failures through a reporting software like Sprout Social.

As the social accounts grow and you try out new ideas, you’ll need to manage your posting schedule more effectively. Our posting calendar makes it easy to see where you’re missing posts.

Calendario de publicaciones de Sprout Social.

Lastly, this isn’t an exhaustive list of ideas. There are plenty more out there to try and new features are being released on social media every month.

This post 12 Clever Social Media Promotion Ideas You’re Not Using originally appeared on Sprout Social.

22May/18Off

4 Ways to Use Social to Enhance Your Integrated Marketing Campaign

As a concept, integrated marketing has made its way from crawling to running, being picked up by brands as a method of storytelling through consistency. And it's a smart move: Kantar Millward Brown's report, AdReaction: The Art of Integration, found that consumers overwhelmingly believed that integrated marketing campaigns help build brands, with 65 percent having...
22May/18Off

3 Ways to Use Experiential Marketing to Deepen the Impact of Social Media

In a world where people check their smartphones 85 times per day, usually for less than one minute at a time, consumer engagement can seem elusive, but short attention spans and screen addiction don't tell the whole story. It's true that consumers won't linger too long on something that doesn't intrigue them--a tweet, for example--but...