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The Big Question: Are You GDPR Ready?

The GDPR deadline looms and Mike Connell wants to know: are you ready? If so, what did you have to do? If not, what questions do you still have

The post The Big Question: Are You GDPR Ready? appeared first on Spin Sucks.

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Why Top EMEA Marketers Are Ready To Adopt Marketing Automation

Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently. While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Based on the findings of this report we have some EMEA Marketing Recommendations to help you continue to spend your limited budgets wisely while still beating the competition.

EMEA Marketing Recommendations#1 – MAP’s

Many EMEA marketers are planning to integrate with a MAP (Marketing Automation Platform) in the next 24 months. MAPs are quickly becoming the cornerstone of the modern B2B marketing technology stack because they are more efficient, more powerful, and more cost-effective than using a diverse set of point tools.

Used well, marketing automation can tell the story of how your customers interact with your brand, your content, and the people in your company, throughout the entire customer journey.

Why add marketing automation to your stack?

A MAP can help you organize and manage those complex and time-consuming tasks that need to be coordinated with each other, including:

  1. Social media marketing and other early-funnel tactics to attract leads
  2. Content marketing that helps leads progress along the funnel and convert to sales
  3. Email campaigns to generate engagement, nurture prospects, and onboard new customers
  4. Asset creation, such as email and landing page templates
  5. Forms and landing pages to capture lead data
  6. Automated lead management, including qualification and hand-off to sales
  7. List and data management, including segmentation for target marketing
  8. Website analytics that reveals what people are interested in, and how they engage with your site
  9. Campaign analytics that shows which campaigns really work and which channels deliver
  10. Coordination with sales, including sharing customer relationship management (CRM) data in marketing campaigns

Efficient alignment of your inbound and outbound marketing strategies, multiple platforms and channels, and programs and processes, is a monumental, manual, tedious, nearly impossible job without using a MAP.

Implementing marketing automation can effectively bridge the gap between the various technologies, and empower marketing and sales to work closely together.

#2 – Lead Scoring

Many EMEA marketers are passing leads over to sales as soon as they get, vs implementing lead scoring but they are not alone.

79% of B2B marketers have not established a lead scoring model.

If you don’t know where to start with lead scoring, you’re not alone. But that doesn’t mean you shouldn’t learn: companies that excel at lead nurturing have 9% more sales reps making quotas.

Lead scoring is a method for identifying sales-ready leads by assigning values (points) based on predetermined criteria, e.g., industry and job title, website visits, video views, webinar attendance, and form completions. The sum of the points is the lead’s score.

Companies that excel at scoring and nurturing leads generate 50% more sales-ready leads at 33% lower cost. – Forrester

Lead scoring offers a lot of value to your business, including:

  1. Efficiency: Decrease the volume of sales-ready leads, so you aren’t focusing on the wrong leads
  2. Marketing measurement: Assess campaign effectiveness, and potential worth of opportunities
  3. Operational excellence: Align organizational resources for more efficient conversion

Here’s an example of what lead scores could look like for some individuals based on their behavior and engagement with common marketing and sales activities:

BehaviorVisitor 1Visitor 2
Visited Landing Page (+3 Points)33
Watched Explainer Video (+8 Points)8
Viewed Case Studies (+5 Points Each)1020
Viewed Pricing Page (+5 Points)55
Opened Drip Email (+3 Points Each)36
Attended Webinar (+10 Points)1010
Total Score3152

In this example, Visitor 1 would fall under the interested category and would be funneled into a nurturing campaign of drip emails and marketing outreach, while Visitor 2 is qualified as a lead, and would be moved over to the sales team.

Dive deeper into how top European demand creators are spending their shrinking budgets with the SiriusDecisions Report on European Demand Creation Budgets and Tactics. In the report you’ll learn things like:

  1. Which assets high-performers spent more on
  2. Which delivery mechanisms worked best for high-performers
  3. Why interactive content (like video!) was 2017’s big winner

The post Why Top EMEA Marketers Are Ready To Adopt Marketing Automation appeared first on Vidyard.


Twitter Is Ready for Ramadan

The Ramadan holiday for Muslims began Tuesday night and will run through Thursday, June 14, and Twitter brought back its popular hashtag-triggered emojis. Twitter's redesigned crescent moon emoji will be added to tweets that contain the following hashtags: The social network also brought back two special emojis that debuted last year: a date with a...

Indianapolis Is Ready To Make WEC (And Your Event) Amazing


I spent some time in Indianapolis, one of the largest convention cities in the USA. I was genuinely surprised by how this city has evolved through events and anticipate an incredible MPI World Education Congress for those attending. This is a sponsored post by Visit Indy. More information about Event Manager Blog’s sponsored posts. OK, […]

The post Indianapolis Is Ready To Make WEC (And Your Event) Amazing by Julius Solaris appeared first on


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Paid Surveys Get Ready to Make Serious Money Online! is a fast and easy way to make extra money online simply by sharing your opinions: By joining you ...

Ready to Automate Your CRM Pipeline? Try Our New Automation Elements and Templates!

Marketing automation is excellent at helping you trigger messages and automate engagement tracking. CRM is all about optimizing the way you manage your interactions with prospects and customers. And you can now enjoy the power of marketing automation and the effectiveness of CRM combined through a new suite of GetResponse Marketing Automation CRM-specific elements and templates.


Five new elements, four new templates

The five new CRM elements in the marketing automation creator have been developed to help you automate specific functions of your CRM pipeline management.

1) Condition element: Added to a pipeline

With the CRM condition element, adding a contact on your list to a CRM pipeline can serve as the base for an entire scenario or workflow. Trigger a message or a series of messages, apply a tag, or use any other combination of actions based on a contact being added, or not added, to a specific pipeline.

crm added to pipeline

2) Action element: Add to pipeline

The “Add to pipeline” action allows you automatically add a contact from your list to a desired CRM pipeline and stage. Add a contact to a pipeline once they give you some indication of their sales-readiness. Maybe that means they’ve visited a particular page on your website, have scheduled a demo, clicked a specific link, or acquired a tag or score. It’s entirely up to you and your sales process for when you would like to add a contact to an individual pipeline automatically.

3) Action element: Move to stage

The next Action element, “Move to a pipeline stage,” will help you push your deals through the pipeline. You can automatically move a deal between stages in your pipeline – if they clicked a specific link in a message, scheduled a demo, visited a particular URL, completed a purchase, you name it!

4) Action element: Remove from a stage

From time to time you may see a need to remove a deal from a stage in your pipeline. Maybe the deal was added in error, or it turns out the contact wasn’t sales-qualified. This element allows you to automatically remove a CRM deal if they’ve not met some condition.

crm action elements

5) Filter element: If in stage

Marketing automation filters are all about finely tuned precision in your targeting. Using the CRM “stage” filter element, you can target contacts in a specific pipeline stage or choose to exclude those deals that are at a particular stage using the filter.

To help you get going, we’ve also prepared four automation workflow templates to complement the elements.

crm automation workflow templates

1) Add contacts to CRM pipeline

This template will add contacts to the desired pipeline based on specific conditions: if they have a certain tag, have subscribed from a particular source, or have visited a critical page on your website. You can add or remove any elements to the templates. It also applies a tag to the contact to make segmentation and targeting deals in your pipeline even easier.

2) Automate CRM pipeline management

Automate your CRM pipeline from start to finish with this template. It’s based on an assumption of a three-stage pipeline and helps you push a deal through the stages based on their engagement with your sales offers. It also applies a tag when a deal hasn’t progressed so that you can engage them with a personal reach out.

3) Confirm CRM deal qualification

We all know by now the importance of sound cooperation between the sales and marketing teams. The sales team relies on the marketing team to gather and warm up potential sales and pass them to the sales team to close the deal.

But it’s only natural that from time to time a marketing lead gets passed on to sales before they’re ready. Using this template, you can customize the criteria that will allow you to double check that a deal has all of the necessary custom fields or details when they’re added to the pipeline before moving them forward. If they don’t have the required information, they’ll be removed from the pipeline and passed back to marketing.

4) Remove CRM deal from a marketing list

On the flip side of that coin, once a contact has been confirmed as being ready for sales and is progressing through your pipeline, it’s a good idea to help minimize the additional, and likely unnecessary, bulk marketing emails that are going out trying to warm up marketing leads. This template will help you remove your CRM deals from marketing lists automatically while they are progressing through your sales pipeline.

Ready to see these elements and templates in action? Check out our video use case that shows how our sample ecommerce shop, The Chocolate Monster, is putting the CRM elements and templates to work when trying out a new large-order catering service.

Want to learn more? You’re in luck! We’ve got a dedicated Help space with an in-depth explanation of every marketing automation element and template with tutorial videos to help you put them to work for you.

Over to you!

Are you using CRM and marketing automation yet? What are some of your ideas for automating some processes of your CRM pipeline management? Let us know in the comments below!

Automate Your CRM Pipeline – Try Our New Automation Elements and Templates!

The post Ready to Automate Your CRM Pipeline? Try Our New Automation Elements and Templates! appeared first on GetResponse Blog - Online Marketing Tips.


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Ready to Make Money with Your Instagram And Make Money Online

Revealing Secrets: Learn How I Earn $250 Daily Online. Simplest Method: You won't get rich, but here are way how to make money on the ...