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22May/18Off

Twitter Faces the Spotlight Over Its Trolling Issues

Now it's Twitter's turn to endure scrutiny. As Facebook CEO Mark Zuckerberg was defending his company's user privacy practices on Capitol Hill, Austin Carr and Harry McCracken of Fast Company were publishing an intriguing article about an ongoing struggle at Twitter to respect its users. This time the issue was a bit different. The Fast...
18May/18Off

Google Chrome Issues Final Warning on HTTPS by @martinibuster

Chrome issued a final warning to remaining websites that have not switched over to HTTPS. October 2018 is the date of major changes.

The post Google Chrome Issues Final Warning on HTTPS by @martinibuster appeared first on Search Engine Journal.

16May/18Off

It’s Time for Brands to Stop Complaining About Privacy Issues and Take an Active Role in Creating a Solution

Facebook's ongoing collision with any remaining societal expectations of privacy has lit the world on fire with heated debate. As noted by The New York Times columnist Kevin Roose in his recent column, "Facebook is complicated. That shouldn't stop lawmakers.," without a clear understanding of Facebook's business model or the technical framework underpinning it, Congress...
14May/18Off

Google issues updated GDPR guidance to publishers on how to gain consent from users

Despite publishers' claims that some of Google's policies are self-serving, the company asserts it is in line with GDPR. The post Google issues updated GDPR guidance to publishers on how to gain consent from users appeared first on Marketing Land.
Please visit Marketing Land for the full article.
13May/18Off

taking a stand on social issues

Sprout Social released a survey that found two-thirds of consumers say its important for brands to take a stand on social or political issues. Edelman echoed that sentiment with a 2017 study that found 51% of respondents believe brands have more power to solve social issues than the government. And they reported that 57% of consumers are more likely to buy or boycott a brand because of its stand on social or political issues.

Taking a stand is increasingly part of marketing planning. And yet social stands that are only campaign-deep invariably come across as only campaign-deep. Last year’s Pepsi ad misfire with Kendall Jenner joining a social protest is a cautionary tale.

“A lot of brands jump on the bandwagon as a shortcut to weigh in on what’s going on and resonate with customers, and Pepsi did exactly that. But people have high BS detectors,” said Adam Kleinberg, CEO of Traction.

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Last year, Patagonia changed its entire home page to a provocative banner reading “The President Stole Your Land” after an executive order reduced the size of two national monuments in Utah by two million acres. Patagonia is a belief-brand with a long history of taking a stand, and this particularly stand fit squarely in Patagonia’s turf. It wasn’t a one-off. That type of stand is not right for every brand.

I like how Max Lenderman, CEO of School, put it:

“Most brands have knee-jerk reactions to trends and seek to hijack them. But you can’t use cause or purpose as a tactic; otherwise you’re bound to fail.”

Here are a couple related cartoons I’ve drawn over the years:

Mission Statement” January 2011

Brand Laddering” June 2012

9May/18Off

5 Common WordPress Duplicate Content Issues & How to Fix Them by @rollerblader

Want to avoid duplication issues in WordPress and show your best content? Find out what to do here.

The post 5 Common WordPress Duplicate Content Issues & How to Fix Them by @rollerblader appeared first on Search Engine Journal.

1May/18Off

Marketing Day: Facebook’s F8 Conference, Google’s GDPR issues & Google My Business descriptions

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook’s F8 Conference, Google’s GDPR issues & Google My Business descriptions appeared first on Marketing Land.
Please visit Marketing Land for the full article.
1May/18Off

Marketing Day: Facebook’s F8 Conference, Google’s GDPR issues & Google My Business descriptions

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook’s F8 Conference, Google’s GDPR issues & Google My Business descriptions appeared first on Marketing Land.
Please visit Marketing Land for the full article.
28Apr/18Off

Anybody else having issues with Product Advertising API keys?

Not sure if anybody else are running sites which require product advertising API keys. Amazon has become sticky getting these keys and now doesn’t give them out as easily as before.

In order to launch a site I need a key, but they won’t give a key until they see the site. Chicken/egg.

Not sure if anybody has had this issue, or can help me get an API key. Willing to pay for help....

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27Apr/18Off

The first steps of your SEO audit: Indexing issues

Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit. The post The first steps of your SEO audit: Indexing issues appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.