How To Make Money Online Fast and Easy
23May/18Off

Great opportunity for your site and for your wallet

Hello everybody, try this great hosting company I am using for two years already. Maybe you want something similar. I created one of my sites there in the beginning with WordPress, and I needed some special settings for a plugin to work. I asked the support to change everything and they did it in 4 minutes on the clock. This is not the only case, I had other issues caused by me and also questions and they always helped fast and efficient. I tried many other hosts even during the time I was customer to them, just to know the market and I still think they are the best. I have currently 16 sites hosted there and all work smooth and efficient. They have awesome prices considering the quality of the service. Also they are very permissive compared to other hosting companies. You can put controversial stuff on your site. Anyway, if you try that, please ask the live chat support if it's permitted. Above all other you can become an affiliate and bring people. This thing will bring you lots of money and the people you bring have a big discount. Everybody wins. Cheers and send me link to your new site if you want some free traffic. Links are below:

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23May/18Off

21 Actionable SEO Techniques That Work GREAT in 2018

21 SEO Techniques

Want more traffic from Google?

Then you’re in the right place.

Because today I’m going to show you the exact SEO techniques that I use to generate 151,981 unique visitors per month.

The best part?

All of these proven strategies are working GREAT in 2018.

Let’s do this!

And here are the tactics you’ll learn about in this post.

1. Optimize Your Site for Google RankBrain

A while back, Google announced their RankBrain algorithm.

rankbrain_announcement

And as it turns out, this update was a HUGE game changer.

Why?

Google RankBrain is Google’s first machine learning algorithm. In other words, it measures how you interact with the results on the first page:

ux signals

As you can see, the happier you make Google’s users, the higher you’ll rank.

Sure, backlinks, keywords and other traditional signals are still important. But RankBrain is quickly taking over.

In fact, Google went on to say that RankBrain was one of their “top 3” ranking signals:

google top 3 ranking signals

(The other 2 key search engine ranking factors? Links and content).

The question is:

How do you optimize your site for Google RankBrain?

Here are two simple, easy-to-implement tips that are working great for me right now:

First, improve your organic click-through-rate (CTR).

Google RankBrain wants to see that lots of people are clicking on your site in the search results.

That tells Google:

“People LOVE this result. Let’s boost it to the top of the page so it’s easier to find”.

Pogo stick effect 4

But if people don’t click on your result? Google will drop your site like a stone.

Pogo stick effect 3

And that’s why optimizing your site for organic CTR is so important.

I have a very cool strategy that you can use to improve your CTR later in this post (SEO strategy #4).

But for now, here’s a quick tip that I recently learned:

One of the EASIEST ways to get more clicks is to add numbers to your title and description tag.

Here’s a real-life example from one of my blog posts:

number in title and description

Research shows that people online are more likely to click on content that contains a number. So when you include a number in your content’s title (and in your meta description), you can increase your CTR super quickly.

Next, improve your bounce rate and “Dwell Time”.

Again, Google RankBrain wants you to publish a piece of content that makes their users happy.

And if users leave your site (also known as a “bounce“) after 3 seconds? That’s a user experience signal that tells Google that people don’t like your content.

In fact, my analysis of 1.3 million Google search results discovered that sites with a good bounce rate ranked above sites with a poor bounce rate:

bounce rate rankings

See how that works? The better your bounce rate, the better you rank.

And the longer searchers stay on your site (known as “Dwell Time“), in general, the higher you’ll rank.

So:

HOW do you actually improve your Dwell Time and bounce rate?

One tip that’s helped my rankings a lot is to write compelling introductions that encourage people to take action.

In other words, AVOID content like this:

boring intro

If someone lands on this intro from Google, they’re going to bounce as fast as possible.

(And as we talked about, that’s bad for your SEO).

Instead, get STRAIGHT to the point, like this:

blog post intro

Boom. Anyone landing on that page knows EXACTLY what my piece of content is about.

I also recommend breaking up your content into mini, bite sized chunks.

In other words, you want your content to look like this:

easy to read copy

As you can see, this copy is super easy to read.

And it’s especially easy to read on a phone or tablet. Considering that most Google searches are now done on mobile devices, readability is more important for SEO than ever before.

And once you’ve done that, it’s time for our next white hat SEO technique…

2. Discover Untapped Keywords on Reddit

You’ve probably already visited “The Front Page of the Internet” before… also known as Reddit.

But what you may not know is that Reddit is a keyword research GOLDMINE.

(Especially when it comes to finding long tail keywords).

Hit the play button to see how it’s done:

 

If you prefer to read, here’s a summary of how this process works:

First, head over to Reddit. If you already know a subreddit where your target audience hangs out, head directly there.

For example, let’s say you wanted to write an article about The Paleo Diet. You’d head right to r/paleo subreddit.

subreddit

If you’re not sure where your audience is on Reddit, no worries.

Just search for your topic…

reddit search

…and see which threads and subreddits come up.

reddit search results

Finally, scan threads for terms that appear again and again. If people are talking about these topics on Reddit, chances are they’re searching for those same terms in Google.

(Which makes them PERFECT for keyword research).

For example, when I looked at threads on the topic of “link building”, I noticed terms like “content strategy” and “content strategies”.

keyword example 1

These are keywords that I would have NEVER thought of on my own. Thanks Reddit!

And with that, let’s move onto one of my all-time favorite advanced SEO techniques.

3. Update, Upgrade and Republish Old Blog Posts (This Increased My Traffic by 111.37%)

Last year I get an email out of the blue:

emils email

Turns out Emil used The Skyscraper Technique to achieve these impressive results.

Not only that, but Emil wanted to share his great content with the Backlinko community.

That’s when I had an idea:

Instead of writing a new post for Emil’s case study, why don’t I add it to an existing post?

So that’s what I did.

Specifically, I added Emil’s case study to this old post:

white hat seo case study

(I also updated the images and added some new tips)

The final result?

A new and improved version of the post:

White Hat SEO post improved

To make sure the new post got the attention it deserved, I re-promoted it by sending an email to the Backlinko community:

newsletter email

I also shared it on social media:

New post share Tweet

The result?

A 111.37% increase in organic traffic to that page.

organic traffic increase

(In case you’re wondering, no, this wasn’t a fluke. I’ve used “The Content Relaunch” several times since then, and it’s worked GREAT)

Pretty cool, right?

4. Copy Adwords Ads to Make Killer Title and Description Tags

It’s no secret that compelling title and description tags get more clicks in the SERPS.

(And like I mentioned earlier, more organic clicks=higher Google rankings).

Question is: How do you know what people want to click on?

That’s easy: look at that keyword’s Adwords ads.

You see, the Adwords ads that you see for competitive keywords are the result of hundreds (if not thousands) of split tests.

Split tests to maximize clicks.

And you can use copy from these ads to turn your title and description tags into click magnets.

For example, let’s say you were going to publish a blog post optimized around the keyword “glass water bottles”.

First, take a look at the Adwords ads for that keyword:

Adwords Ads

Keep an eye out for interesting copy from the ads that you can work into your title and description. In our “glass water bottles” example, we have phrases like:

  • BPA-free
  • Keep you hydrated
  • Durable
  • Reusable

Here’s how your title and description tags might look:

yoast title and description tag

As you can see, these tags include words that are proven to generate clicks. So when you include these terms in your meta tags, you’ll likely get more clicks.

And if you want to boost your CTR even more, check out this video case study:

5. Find Broken Link Building Opportunities on Wikipedia

[Note: This is an advanced SEO strategy. So if you’re new to search engine optimization, feel free to skip..

23May/18Off

21 Actionable SEO Techniques That Work GREAT in 2018

21 SEO Techniques

Want more traffic from Google?

Then you’re in the right place.

Because today I’m going to show you the exact SEO techniques that I use to generate 151,981 unique visitors per month.

The best part?

All of these proven strategies are working GREAT in 2018.

Let’s do this!

And here are the tactics you’ll learn about in this post.

1. Optimize Your Site for Google RankBrain

A while back, Google announced their RankBrain algorithm.

rankbrain_announcement

And as it turns out, this update was a HUGE game changer.

Why?

Google RankBrain is Google’s first machine learning algorithm. In other words, it measures how you interact with the results on the first page:

ux signals

As you can see, the happier you make Google’s users, the higher you’ll rank.

Sure, backlinks, keywords and other traditional signals are still important. But RankBrain is quickly taking over.

In fact, Google went on to say that RankBrain was one of their “top 3” ranking signals:

google top 3 ranking signals

(The other 2 key search engine ranking factors? Links and content).

The question is:

How do you optimize your site for Google RankBrain?

Here are two simple, easy-to-implement tips that are working great for me right now:

First, improve your organic click-through-rate (CTR).

Google RankBrain wants to see that lots of people are clicking on your site in the search results.

That tells Google:

“People LOVE this result. Let’s boost it to the top of the page so it’s easier to find”.

Pogo stick effect 4

But if people don’t click on your result? Google will drop your site like a stone.

Pogo stick effect 3

And that’s why optimizing your site for organic CTR is so important.

I have a very cool strategy that you can use to improve your CTR later in this post (SEO strategy #4).

But for now, here’s a quick tip that I recently learned:

One of the EASIEST ways to get more clicks is to add numbers to your title and description tag.

Here’s a real-life example from one of my blog posts:

number in title and description

Research shows that people online are more likely to click on content that contains a number. So when you include a number in your content’s title (and in your meta description), you can increase your CTR super quickly.

Next, improve your bounce rate and “Dwell Time”.

Again, Google RankBrain wants you to publish a piece of content that makes their users happy.

And if users leave your site (also known as a “bounce“) after 3 seconds? That’s a user experience signal that tells Google that people don’t like your content.

In fact, my analysis of 1.3 million Google search results discovered that sites with a good bounce rate ranked above sites with a poor bounce rate:

bounce rate rankings

See how that works? The better your bounce rate, the better you rank.

And the longer searchers stay on your site (known as “Dwell Time“), in general, the higher you’ll rank.

So:

HOW do you actually improve your Dwell Time and bounce rate?

One tip that’s helped my rankings a lot is to write compelling introductions that encourage people to take action.

In other words, AVOID content like this:

boring intro

If someone lands on this intro from Google, they’re going to bounce as fast as possible.

(And as we talked about, that’s bad for your SEO).

Instead, get STRAIGHT to the point, like this:

blog post intro

Boom. Anyone landing on that page knows EXACTLY what my piece of content is about.

I also recommend breaking up your content into mini, bite sized chunks.

In other words, you want your content to look like this:

easy to read copy

As you can see, this copy is super easy to read.

And it’s especially easy to read on a phone or tablet. Considering that most Google searches are now done on mobile devices, readability is more important for SEO than ever before.

And once you’ve done that, it’s time for our next white hat SEO technique…

2. Discover Untapped Keywords on Reddit

You’ve probably already visited “The Front Page of the Internet” before… also known as Reddit.

But what you may not know is that Reddit is a keyword research GOLDMINE.

(Especially when it comes to finding long tail keywords).

Hit the play button to see how it’s done:

 

If you prefer to read, here’s a summary of how this process works:

First, head over to Reddit. If you already know a subreddit where your target audience hangs out, head directly there.

For example, let’s say you wanted to write an article about The Paleo Diet. You’d head right to r/paleo subreddit.

subreddit

If you’re not sure where your audience is on Reddit, no worries.

Just search for your topic…

reddit search

…and see which threads and subreddits come up.

reddit search results

Finally, scan threads for terms that appear again and again. If people are talking about these topics on Reddit, chances are they’re searching for those same terms in Google.

(Which makes them PERFECT for keyword research).

For example, when I looked at threads on the topic of “link building”, I noticed terms like “content strategy” and “content strategies”.

keyword example 1

These are keywords that I would have NEVER thought of on my own. Thanks Reddit!

And with that, let’s move onto one of my all-time favorite advanced SEO techniques.

3. Update, Upgrade and Republish Old Blog Posts (This Increased My Traffic by 111.37%)

Last year I get an email out of the blue:

emils email

Turns out Emil used The Skyscraper Technique to achieve these impressive results.

Not only that, but Emil wanted to share his great content with the Backlinko community.

That’s when I had an idea:

Instead of writing a new post for Emil’s case study, why don’t I add it to an existing post?

So that’s what I did.

Specifically, I added Emil’s case study to this old post:

white hat seo case study

(I also updated the images and added some new tips)

The final result?

A new and improved version of the post:

White Hat SEO post improved

To make sure the new post got the attention it deserved, I re-promoted it by sending an email to the Backlinko community:

newsletter email

I also shared it on social media:

New post share Tweet

The result?

A 111.37% increase in organic traffic to that page.

organic traffic increase

(In case you’re wondering, no, this wasn’t a fluke. I’ve used “The Content Relaunch” several times since then, and it’s worked GREAT)

Pretty cool, right?

4. Copy Adwords Ads to Make Killer Title and Description Tags

It’s no secret that compelling title and description tags get more clicks in the SERPS.

(And like I mentioned earlier, more organic clicks=higher Google rankings).

Question is: How do you know what people want to click on?

That’s easy: look at that keyword’s Adwords ads.

You see, the Adwords ads that you see for competitive keywords are the result of hundreds (if not thousands) of split tests.

Split tests to maximize clicks.

And you can use copy from these ads to turn your title and description tags into click magnets.

For example, let’s say you were going to publish a blog post optimized around the keyword “glass water bottles”.

First, take a look at the Adwords ads for that keyword:

Adwords Ads

Keep an eye out for interesting copy from the ads that you can work into your title and description. In our “glass water bottles” example, we have phrases like:

  • BPA-free
  • Keep you hydrated
  • Durable
  • Reusable

Here’s how your title and description tags might look:

yoast title and description tag

As you can see, these tags include words that are proven to generate clicks. So when you include these terms in your meta tags, you’ll likely get more clicks.

And if you want to boost your CTR even more, check out this video case study:

5. Find Broken Link Building Opportunities on Wikipedia

[Note: This is an advanced SEO strategy. So if you’re new to search engine optimization, feel free to skip..

21May/18Off

Latest Wells Fargo Snafu Is a ‘Great Example’ of the Changes Its Ad Campaign Touts, According to CMO

The latest Wells Fargo hiccup--some employees improperly altered documents about corporate customers, as first reported by the Wall Street Journal--made the news last week, shortly after the company unveiled an ad campaign promoting a new kind of Wells Fargo. That might seem like a problem. But it isn't an issue for CMO Jamie Moldafsky, who...
18May/18Off

Top 10 Video Game Characters That Would Make Great Action Figures

Check out MojoPlays! http://www.youtube.com/mojoplays Top 10 Video Game Characters That Would Make Great Action Figures Subscribe: http://goo.gl/Q2kKrD and also Ring the Bell to get notified // Have a Top 10 idea? Submit it to us here! http://watchmojo.com/suggest One of the coolest things about being a gamer is all the cool merchandise you can collect. Now if only someone would make these action figures, take notes all you toy companies out there! Welcome to WatchMojo.com, and today, we’re counting down our picks for the Top 10 Video Game Characters That Would Make Great Action Figures! Check out these other great videos: Top 10 Video Game Gadgets You Wish You Had In Real Life - https://www.youtube.com/watch?v=P01qaOcU-gE Top 10 Gifts For Gamers (That They Will Actually Like!) - https://www.youtube.com/watch?v=KzGoY4SiR4A Top 10 Most Valuable Collectible Toys - https://www.youtube.com/watch?v=rvdptHwrbU0 Check out the voting page for this list and add your picks: https://www.watchmojo.com/suggest/Top+10+Video+Characters+That+Would+Make+Great+Action+Figures List Entries and Rank: #10. Michael, Trevor, & Franklin #9. Solaire of Astora #8. The Worms #7. Captain Falcon #6. Ciri #5. Hat Kid #4. Atreus #3, #2 & #1: ??? To have your ideas turned into a WatchMojo or MojoPlays video, head over to http://WatchMojo.com/suggest and get to it! Check our our other channels! http://www.youtube.com/mojoplays http://www.youtube.com/mojotalks http://www.youtube.com/msmojo http://www.youtube.com/jrmojo http://www.youtube.com/watchmojouk WatchMojo's Social Media Pages http://www.Facebook.com/WatchMojo http://www.Twitter.com/WatchMojo http://instagram.com/watchmojo Get WatchMojo merchandise at shop.watchmojo.com WatchMojo’s ten thousand videos on Top 10 lists, Origins, Biographies, Tips, How To’s, Reviews, Commentary and more on Pop Culture, Celebrity, Movies, Music, TV, Film, Video Games, Politics, News, Comics, Superheroes. Your trusted authority on ranking Pop Culture.
16May/18Off

4 Awesome Apps for Great Social Images

It’s said that a picture is worth a thousand words, but you don’t want those thousand words to be incredibly negative because you shared a low-quality image! The Internet can be awfully unforgiving and the backlash on social media can be remarkably harsh. We’re not all professional graphic designers — I know I’m not — but we should all be paying closer attention to the images we use on our blogs, in our marketing materials and on social media too.

Yes, it is absolutely true that you can invest in more professionally-geared programs like Lightroom, PhotoShop and InDesign to handle visual tasks like this. It’s also true that these tools can be too complex, too confusing and ultimately too overwhelming for a lot of people. You want to have the powerful of these types of solutions without the unneeded frustration.

Thankfully, there are some great options that you can access on the web to help you create beautiful images and designs to share far and wide.

Canva

One of the more popular graphic design apps, particularly among social media influencers and bloggers, is Canva. What’s great here is that you have access to a number of purpose-built templates to help you get started with whatever graphic design project you might have.

If you’ve ever seen one of those stylized quote images on Instagram, it may have been created on Canva. If you’ve seen a captivating image on Pinterest, it may have been created on Canva. There are layouts for everything from business cards to ebooks, photo collages to media kits and Facebook cover images.

Apply filters, access millions of stock photographs, choose from hundreds of fonts and more. There’s also a simplified image editor if all you want to do is adjust an existing image.

PicMonkey

Arguably one of the biggest direct competitors to Canva, PicMonkey boasts that it offers “everything you need to make your designs come to life.” This includes standard photo editing, as well as collage making and graphic design, as well as photo touch-ups.

The goal here is that it’s “never been easier to feed your creative beast.” You can apply watermarks with ease, brighten eyes in portraits, apply filters and overlays, and even utilize fun effects like turning a photograph into a pencil sketch.

And just like Canva, PicMonkey can also be used for all sorts of brand graphics, like what you might need to make a logo, create social images, design a poster and more. There are templates for almost anything you can imagine.

Fotor

Geared more toward online photo editing and less toward graphic design, Fotor is akin to an online PhotoShop. You can utilize simple sliders to adjust everything from brightness to saturation, or you can go more advanced and shift the RGB curve to achieve the color balance you desire. There are even HDR effects for advanced editing needs too.

If you like playing around with the different photo filters in apps like Instagram, then you’ll also enjoy going through the various photo effects here, which have been created by Fotor’s own team of designers.

And then there are the photo retouching tools for helping to clean up the blemishes and imperfections you might find in your portraits. Add radiance without making it all look too artificial.

DesignBold

Going back to the world of graphic design, DesignBold offers an easy-to-understand drag-and-drop interface so you can “create a stunning design in just 5 minutes,” allowing you to “save more time for imagination.”

As with Canva and PicMonkey, DesignBold also helps you get started with a broad range of template choices. There are literally thousands to choose from here, including more formal creations like documents and invitation cards, as well as a good selection of templates for marketing materials, social media, blogging and ebooks too.

Want something for an Instagram post, Instagram story, Facebook profile picture or Soundcloud banner? There are specific templates available for each of these specific uses. Combining a drag-and-drop interface with keyboard shortcuts, DesignBold is quick, efficient and beautiful.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!

12May/18Off

What are some great examples of B2B prelaunch list building?

There are plenty of examples of prelaunch list building/landing pages for B2C companies selling lower cost products, but does anyone have an example of B2B prelaunch list building? Looking for some inspiration.

11May/18Off

America’s Got Talent 2018 Great Times At AGT Auditions in Nashville

America's Got Talent 2018 Great Times At AGT Auditions in Nashville.
10May/18Off

Nine less-obvious brands offering great customer experiences

What makes a great customer experience? 

In many ways, this might depend on what you (the customer) values the most in a brand. Personalised emails or speedy social replies, for example. Or perhaps superb digital content. 

Read more...

10May/18Off

Nine less-obvious brands offering great customer experiences

What makes a great customer experience? 

In many ways, this might depend on what you (the customer) values the most in a brand. Personalised emails or speedy social replies, for example. Or perhaps superb digital content. 

Overall, however, brands with a great CX tend to cover a multitude of bases – ensuring that customers are satisfied at each and every touchpoint. 

So, delving a little deeper (and away from the most obvious brands) here are just a few examples and the reasons why they excel.

1. i-escape.com – superbly researched travel content

i-escape aims to be the antithesis of big travel aggregators, offering customers a curated selection of accommodation across the globe. As a result, everything about its website screams ‘personal’. 

Instead of bog-standard descriptions, each place is reviewed from a first-hand perspective, giving visitors real insight into how their holiday might pan out – not just basic details like what décor to expect, but proper insight (e.g. the hotel has yet to obtain a liquor license).

i-escape product page

The product pages include an amount of detail I’ve not seen elsewhere. The ‘highs’ and ‘lows’ sections are particularly great, giving specific details about every aspect of a trip. You wouldn’t hear about road noise on a Booking.com listing for instance (apart from in the reviews section), but it is this kind of up-front information which makes i-escape feel entirely transparent.

While there’s a lot to digest, the site’s highly visual design also means it is easy and enjoyable to browse. Altogether, it gives customers multiple (and perhaps enough) reasons to choose it over other big-name travel sites, including special gifts or discounts for i-escape bookers.

2. Bulb – pain-free switching, good UX and transparency

Switching energy suppliers was once perceived to be a long and difficult process. However, this appears to be changing, with 2017 seeing more people switch than ever before – 16% more than 2016 to be precise.

Brands like Bulb are likely to have contributed to this rise, with a quick and pain-free switch being a big part of the brand’s USP. Providing even more incentive to customers, it also promises lower costs (20% cheaper than the Big Six), as well as green energy from renewable sources.  

As a recent customer myself, I can vouch for Bulb on all of the above. A seamless switch, regular and informative updates, and brand transparency have all been very well received. This, along with other features like clear and conversational emails and attractive design have all contributed to a memorable CX.

Meanwhile, as the below tweet highlights, Bulb is continuously working to improve its online UX, using a pattern library to identify and solve user frustrations. Bravo.

3. Naked Wines – investment in better wine by involving the customer

Naked Wines calls itself a ‘customer-funded wine business’. This means that instead of membership fees, customers (or ‘angels’ as they’re called) invest £20 per month in exchange for discounted and exclusive wines. The money acts as investment in quality winemakers, meaning it doesn’t count towards sales or marketing.

naked wines website

One potential bugbear - there’s a waitlist to join.

However, instead of alienating new customers, Naked Wines has a great strategy to ensure people stay happy and invested. It sends weekly updates informing customers of where they are on the list, reminding them of what benefits they can expect, as well as a discounted case of wine for waiting. 

The update emails focus on personalisation, taking a highly friendly and conversational tone of voice, and asking recipients to help decide the company's priorities. This tone of voice is demonstrated throughout the customer journey, with Naked Wines striking a great balance between its ‘exclusive’ nature and down-to-earth persona. 

naked wines email

4. Farmdrop – sustainability meets convenience

Farmdrop is something of a disruptor brand, giving British supermarkets a run for their money in terms of customer value.

It essentially acts as an online farmer’s market, allowing people to order fresh produce directly from farms and have it delivered to their homes in the London, Bristol or Bath areas. This means it is able to fulfil its promise of zero waste, fast delivery, fresh British produce, and giving farmers 75% of the purchase price.

farmdrop website

It’s a fantastic idea to start with, but what makes Farmdrop stand out is the convenience and ease of its service. Having implemented next day delivery this year, it now offers customers just as much flexibility as big supermarkets. Arguably even more, with one-hour slots and regular updates included along the way.

Another reason to appreciate Farmdrop is that its brand values are brilliantly communicated, giving customers endless reasons why they should choose it over other supermarkets.

Reviews (which are pleasingly embedded into its site) back this up, with customers’ praising the brand for extra details like minimal packaging and friendly service. On top of its core promise, this is what truly elevates its CX.

farmdrop website

5. Casper – selling sleep, not mattresses

Reports suggest that the online mattress industry is worth a whopping $1.5 billion. This is largely down to a boom in mattress brands, with many cottoning on to the benefits of delivery, trials, and no-fuss returns if customers aren’t satisfied.

As a result of this competition, brands like Casper are focusing on how they can better the customer experience to provide greater value (outside of the actual product itself). 

One way it does this is by guiding customers throughout their journey, even long after they might have made a purchase. The website includes a wealth of product guides and reviews to tempt customers to try out the service. Meanwhile, their email ‘snoozeletter’ offers additional digital content, including links to ‘Pillow Talk’ – its blog about all things sleep-related.

Other content marketing stands out too, such as the ‘foam page’ that highlights the mattress's squishy nature, as well as its chatbot for insomniacs.

Altogether, these features evoke the sense that Casper is not just a brand that cares about a one-off sale. Rather, it takes the time to invest in quality, valuable, and entertaining digital content to delight consumers pre, during, and post-purchase.

It’s also worth mentioning that – while Casper is predominantly an ecommerce brand – it has also taken steps to enter into physical retail with a number of brick-and-mortar pop-ups.

This has helped to align its online and offline experience, giving customers the chance to interact with the brand in real life. 

6. Ocado – perks and tech-enabled efficiency

With the likes of Farmdrop aiming to draw consumers away from supermarkets, some grocery retailers are upping their game when it comes to CX. 

Ocado is one brand that has long used technology to enhance the customer experience, specifically investing in its website and logistics to create a seamless and fuss-free shop.

Last year, KAE found Ocado to be the highest ranked UK supermarket for satisfied customers. But interestingly, it had the most dissatisfied customers, too. 

However, the research suggests that this could be down to high expectations, with customers expecting a certain kind of experience (based on both previous interactions and brand reputation).

In this sense, Ocado must be doing something right.

Indeed, thanks to investment in voice biometric technology, it has demonstrated its intent on differentiating itself through tech. With its related app, customers can now choose and modify their online orders via Amazon’s Alexa.

This aside, Ocado also ensures loyal customers are kept happy with extra perks, such as free gifts at the checkout and a no quibble money-back or replacement policy if there’s an issue with products.

7. Hive – chat in-app and pro-active service

An offshoot of British Gas, Hive sells smart devices to measure and control utility services in the home. Its product is just one part of the story, however, with the brand aiming to act as a support system every step of the way.

Repair and maintenance (and how quick it happens) is key. So, instead of just telling customers they’ve got a problem, Hive aims to provide the solution as soon as possible.

Its online ‘support’ section is a big part of this, providing customers with comprehensive product guides and FAQ’s. However, another area that elevates the CX is its app’s chat service, which enables the brand to respond and solve issues in minutes.

Instead of spending time emailing (and waiting for a reply) or potentially calling up to be put on hold, customers can use the chat service on-the-go. It also means that there is a direct line of communication between the brand and customers at all times, providing reassurance and assistance whenever things go wrong – or even just for general queries.

hive app chat hive app chat

In a market where customers are growing ever more inclined to switch, Hive’s CX helps to ensure that customers will stay satisfied and loyal to the brand over time.

8. Harry’s razors – quality, convenience and value

Dollar Shave Club was the first razor blade subscription brand to appear on the market (along with a great CX in its own right). However, Harry’s proves that a focus on customer experience can help challenger brands to compete, alongside a decent media budget.

It also shows how marketing can be subjective, with customers making a choice based on what they value the most.

While Dollar Shave Club focuses on humour and convenience, Harry’s is all about high-quality razors and fair prices. The latter enables Harry’s to differentiate itself, focusing its efforts on attracting customers looking for a more sophisticated and understated product. The brand also takes a stance on social issues to further carve out its own identity, promoting issues that typically affect men, such as mental health and societal expectations.

With convenience central to the subscription model, Harry's delivers on that too. It offers trials, free delivery, and total control for customers. Again, a service similar to Dollar Shave Club, but enhanced by a commitment to ‘precision-honed blades’ that are created with care (and sold at fair prices).

Another plus is the ability to buy a set from Harry’s without entering into a subscription, which gives the brand another edge against its rivals.

9. Sephora – recommendations and reminders

Another brand that effectively brings together the online and offline customer experience is Sephora – the giant of the beauty world. Recognising the fact that shopping for beauty products both in-store and online can be overwhelming, it has invested in technology to make the process as easy and enjoyable as possible.

Its ‘Virtual Artist’ app uses AR to allow users to preview how products might look on their own face, while its ‘Color IQ’ service allows customers to find their perfect make-up shades in-store. By offering these services, it ensures that customers receive a personal and highly valuable experience regardless of where or how they’re browsing.

The brand also uses data to great effect, tracking consumer behaviour across all channels to deliver timely and relevant marketing. Essentially, this means that Sephora can pre-empt customer needs, reminding them of products they have previously interacted with or might potentially be interested in.

It might sound a bit too ‘creepy’ for some, but with beauty typically based on recommendations and reviews, this kind of communication (if relevant) is often enough to keep customers loyal.

sephora email

More on CX:

customer experience management best practice guide (subscriber only)