How To Make Money Online Fast and Easy
23May/18Off

At the Movies: Facebook’s Short Film Details Its Anti-Fake News Efforts

Get your popcorn ready: Facebook created an 11-minute film, Facing Facts, to shed more light on its efforts to combat misinformation and fake news. Facing Facts can be found on Inside Feed, a new communications channel the social network created to share insight on how the company makes decisions and the people who are involved...
23May/18Off

Marketing Day: EU Parliament questions Facebook, Adobe buys Magento & Spredfast launches Vault

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: EU Parliament questions Facebook, Adobe buys Magento & Spredfast launches Vault appeared first on Marketing Land.
Please visit Marketing Land for the full article.
23May/18Off

Marketing Day: EU Parliament questions Facebook, Adobe buys Magento & Spredfast launches Vault

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: EU Parliament questions Facebook, Adobe buys Magento & Spredfast launches Vault appeared first on Marketing Land.
Please visit Marketing Land for the full article.
23May/18Off

Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month

Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members. The post Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month appeared first on Marketing Land.
Please visit Marketing Land for the full article.
23May/18Off

Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month

Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members. The post Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month appeared first on Marketing Land.
Please visit Marketing Land for the full article.
23May/18Off

Facebook Marketplace gets home service professional listings from Handy, HomeAdvisor & Porch

Facebook enters the local services sector, says it wants to give users an all-in-one place to help them complete home projects. The post Facebook Marketplace gets home service professional listings from Handy, HomeAdvisor & Porch appeared first on Marketing Land.
Please visit Marketing Land for the full article.
23May/18Off

Unriddled: Net Neutrality’s Second Chance, Facebook’s Dubious Breakup, and More Tech News You Need

Welcome one, welcome all, to your unofficial midweek marker: HubSpot's Wednesday weekly tech news roundup.

Traditionally, things start to "slow down" in May. People graduate, vacations are looming, and summer beings to peek around the corner.

But it seems that within the world of tech, things aren't showing any sign of slowing down.

And with all those pre-summer activities taking place, how can anyone be expected to keep up with all the news? Well, that's what "Unriddled" is for: a quick rundown of each news item that grabbed our attention over the past week.

So, without further ado: Let's break it all down. Here's our Wednesday tech news roundup.

Unriddled: The Tech News You Need 1. Senate Passes Resolution to Overturn Net Neutrality Repeal

Last Wednesday, the U.S. Senate voted to overturn the Federal Communications Commission's December repeal of net neutrality. The move came in the form of Senate approving a Congressional Review Act (CRA) resolution that would reverse the FCC's decision to disband regulations of internet service providers. But it still needs to be approved by the House of Representatives -- and signed into law by the president. Read more about the CRA and what would happen if it makes it through the House from Ars Technica's Jon Brodkin. Read full story >>

2. "Freedom From Facebook"

A group of not-for-profit organizations have launched the "Freedom From Facebook" campaign: an estimated six-figure digital ad campaign targeted toward the Federal Trade Commission with one message: Break up Facebook’s social media conglomeration. The campaign's mission appears to be convincing the FTC to force Facebook's portfolio companies -- Instagram, WhatsApp, and Messenger -- into separate, independently-operating companies. The hope is that it would allow, among other things, more balanced competition within social networking. Read more about the campaign from Axios's David McCabe. Read full story >>

3. Instagram Unveils Option to Mute Accounts

Instagram has finally released new tools that allow users to mute content from accounts they're following -- without unfollowing them altogether. Need a break from animal-adoption sob stories, for instance? With this new feature, users can hide posts in their feeds from said accounts, but continue following them and manually see posts on their profiles. Once an account is muted, users can unmute it at any time. The new feature arrives on the heels of news from TechCrunch that Instagram recently implemented a "you're all caught up" feature to let users know when they've seen all new posts from the past 48 hours. Read Instagram's full statement on the new mute option >>

4. Amazon Is Marketing Facial Recognition Technology to Law Enforcement

Amazon has developed facial recognition technology called "Rekognition," according to documents obtained by the American Civil Liberties Union (ACLU), and has partnered with governments and agencies to deploy it. That, says the ACLU, could potentially violate of civil liberties and civil rights. Using artificial intelligence, the technology "can identify, track, and analyze people in real time and ... quickly scan information it collects against databases featuring tens of millions of faces." That's according to Amazon's own promotional messaging of Rekognitio -- which the Associated Press discouraged Amazon from selling to law enforcement in an op-ed. Read the ACLU's full story >>

5. Mark Zuckerberg (Kind Of) Testifies Before European Parliament

Members of European Parliament yesterday challenged Mark Zuckerberg with noticeably tougher questions than U.S. lawmakers did at his congressional hearings last month -- but an unfortunate meeting format left most of them unanswered. Read HubSpot's full story >>

That’s all for today. Until next week, feel free to weigh in on Twitter with your tech news questions or thoughts on what kind of events and topics you'd like covered here.

22May/18Off

Why data will win the dating game, now Facebook is in the market

"Rivals should be utterly terrified," The Motley Fool's Senior Technology Specialist said of Facebook's entry into the dating industry.

Such rivals seem to be masking that terror by expressing enthusiasm for the move or raising concerns about whether Facebook can be trusted with such personal data following the Cambridge Analytica revelations.

Read more...

22May/18Off

Why data will win the dating game, now Facebook is in the market

"Rivals should be utterly terrified," The Motley Fool's Senior Technology Specialist said of Facebook's entry into the dating industry.

Such rivals seem to be masking that terror by expressing enthusiasm for the move or raising concerns about whether Facebook can be trusted with such personal data following the Cambridge Analytica revelations.

Dating companies have always recognised Facebook as a competitor of sorts. Arguably, it has been in the dating industry since Marc Zuckerberg added "Relationship Status" to the profile settings. There is also a great deal of anecdotal and empirical evidence of people who developed or rekindled a romantic relationship on Facebook. (Somehow, those stories are actually less surprising than those of people meeting on online dating platforms.)

48 Percent of single women admit to researching their prospective online date on Facebook before meeting for the first time according to a Match Singles in America Survey. But perhaps more fundamentally, digital dating services already use Facebook: Tinder, Bumble and Happn use Facebook Connect and data to provide their services. Match.com's AI dating coach Lara, integrates with Facebook Messenger and has delivered a 30% increase in registrations across Europe since its launch.

Integrations like those have shown Facebook more than a thing or two about the dating industry. That's why the announcement of a dedicated Facebook dating service is justifiably unnerving the dating industry. 

Although commentators are pointing to the 22% fall in Match Group's share price, Match is by no means the only brand that could suffer. Match also operates Tinder, OK Cupid, and Plenty of Fish. As well as the other dating giant eHarmony there’s also the raft of mainstream publishers operating dating services. The Guardian's Soulmates is probably the most successful of the mainstream UK publishers, but the Evening Standard, the Times, The Telegraph, The Independent, The Mirror all provide dating services through white label dating providers.

There's also all the smaller sites supporting particular communities, characteristics and niche interests. Facebook joins many people together via their niche interests – their hobbies, interests and charactertistics. Their market entry poses a threat to all of these players.

dating apps

But "Senator, we sell ads"...?

Considering Mark Zuckerburg's "Senator, we sell ads," explanation for Facebook's ability to provide services for free, it is surprising that a Facebook spokesperson told Re:Code that ads won't appear next to profiles and users' dating data won't be used to target them with ads on other Facebook properties.

The Motley Fool suggests that the dating service doesn't need to generate revenue independently. It’s enough that it will strengthen user engagement with Facebook's core service. It will support the advertising business, albeit indirectly. (I’m open to be proven wrong, but I'm still expecting advertising will play a role in Facebook's dating service. It may not be planned now, but that's not to say it won't appear later.)

Another great advantage for Facebook is that it won't have to spend as much money as competitors in trying to attract users to its dating services. Facebook Dating already has its users' subscription data, profile data, interest and behavioural data – and importantly their everyday photos. What's more, since dating will be an anciliary service to the main Facebook service, it won't face anywhere near the same level of subscriber churn that pure play dating services suffer. 

That advantage comes from the real strength of Facebook's dating service: it possesses a single unified data profile for its users across all the services it provides. (Perhaps that's one way that they'll be able to avoid exchanges of naked photos, as the images used for the dating profile pictures will be the same as the mainstream profile pictures. People don't generally display naked pictures to their friends, parents, aunts and uncles, nieces and nephews who make up their Facebook social network nowadays.)

The additional dating data will make Facebook’s database even more valuable. 

How to be a player

Facebook's market entry will change the rules of the digital dating game. To be a player, requires the following: 

1) Diversify into complementary services 

Facebook's additional services don't just add new revenue streams, they promote engagement with the core offering. It's notable that the large dating sites have already started diversifying into complementary services. Match offers advertising, events and short breaks holidays. The Match.com group also owns tutoring service The Princeton Review.

eHarmony certainly recognised the affinity between offering dating services and recruitment with the launch of Elevated Careers, albeit they put it up for sale 10 months later. There is an opportunity to deliver premium content, advertising, education, events, travel, retail services and more in a complementary manner that will keep consumers returning to the business.

2) Consolidate all current audience profile data into a single data platform

Numerous digital publishers offering dating services are neglecting to make maximum use of their data, not just to match singletons with more relevant people, but to support other commercial ventures. National news brands are offering dating services, recruitment services, education and training courses, bookshops, events, holidays and even financial services. All of this data could be used to provide better services to subscribers as well as to support each area of the business.

The vast majority of both dating and mainstream digital publishers offering these complementary services keep their incredibly valuable data in separate silos. That's a huge missed opportunity. What's more they're often wasting money buying audience data from third parties to enable them to offer certain services, most notably for targeting advertising, even though they already have incredibly rich and relevant user data in another part of their business.

If all that data is effectively consolidated into a single data platform, they could build unified data profiles in much the same way as Facebook. What's more, using this data as seed data for machine learning technologies, they can build incredibly detailed and accurate profiles of users that haven't even subscribed to a single service.

3) Form data alliances

Entering data alliances – whereby complementary data controllers work together to derive value from combined data sets – is one way to compete with Facebook, and can add huge scale to publishers' data sets. The mass of guys with tigers, photos at music festivals, and profiles which list ‘laughing’, ‘travelling’ and ‘going out and staying in’ as defining characteristics don’t do justice to the incredibly insightful data that online dating services possess.

Subscribers share their passions, favourite locations, work, education, appearance, family status, salary bracket as well as their age, gender and more. The right data partnerships enhance brand positions and develop a strong niche market which is extremely appealing to consumers and brands seeking to communicate with the resultant audiences.

However, data alliances pose numerous technical and compliance challenges. Publishers need to collect and share data in a GDPR compliant fashion, ensuring appropriate consents. They also need good technology to make the data consolidation process simple, ensuring the traceablity of the data source, and processing it in a GDPR compliant fashion. They also need raw access to the data to be able to gain meaningful insight from the data and put it to use.

gdpr survival pack

4) Improve the consumer experience 

Since Facebook's dating system hasn't been launched yet, there's no evidence of the success of its compatibility matching. However, numerous independent data studies show the accuracy of predictions of personality traits, political affiliation and ethnicity based on Facebook's collection and processing of data.

The success of dating companies' numerous matching systems have come into question numerous times. In January 2018, the UK's Advertising Standards Authority even ruled that eHarmony's matching system didn't offer users a significantly greater chance of finding lasting love.

Dating providers need to assess whether their current tech stack is up to the competition Facebook now poses. They need to investigate new data platforms that are up to the challenge. If they use effective AI they can add the equivalent of millions of data scientist man hours to their data team. Machine learning technologies can match, even predict, the level of interest that one person will have in another person, an article, a service or an ad. Dating services need to adopt these technologies now, as Facebook is far ahead of them in this area.

It took just five years for Facebook to go from college dorm room project to overtaking its main social media competitors. The competition mainstream publishers have been facing from FAANG (Facebook, Apple, Amazon, Netflix, Google) is coming to the dating industry.

Publishers of personals advertising and dedicated dating services need to up their game immediately. This can’t wait.

21May/18Off

How to Increase Your Online Reviews Using Facebook

Do you have the Reviews feature enabled on your Facebook Page? Are you proactively building your online reviews? Do you have questions about reviews?

In this special Facebook Live, brought to you by the Bank of America Small Business Community, I share what you can do online and in stores to get better online reviews, improve your reputation and help your business thrive.

Online ratings and reviews are a powerful form of user-generated content to help grow your business.

Key stats

Data from BrightLocal’s 2017 Local Consumer Review Survey.

  • 90% of shoppers’ purchasing decisions is influenced by user-generated content.
  • 76% of consumers believe the content everyday people share is more honest than advertising from brands.
  • 87% of consumers say that a business needs a rating of 3-5 stars before they will use them
  • Reviews and other user-generated content can often be even more influential than advertising.
  • Facebook and Yelp are local consumers’ most trusted review sites, followed by Google & BBB.org

brightlocal_facebook_yelp

Facebook Live
Slides
See also the companion slide deck with all these fabulous facts and stats:

Tips for requesting reviews
  • ASK! Always ask. It’s okay to ask!
  • Give clear direction to your customers – do not assume they know what to do, where to go and what you’re looking for.
  • Include the URL for your Facebook Reviews tab whenever possible: www.facebook.com/pageusername/reviews
  • Monitor comments and posts on your Facebook Page and look for potential reviewers; follow up with positive commenters and request that they write you a Review
  • Follow up with customers via email with a direct link to your Facebook Reviews tab
  • Include communication via Messenger chat bot – see www.mari.chat
  • Request in-store – ask customers if they would be willing to write you a review on the spot via their mobile phone. Tell them where to find your page and ask if they could write a quick comment, not just tap the stars. (Of course, just the stars is better than no review!)
  • If you ship physical product, include a card inside packages with the URL of your Facebook Reviews tab
  • In some cases, consider crafting a draft review for your customer to edit in her own words so she can then copy and paste
  • Ask if you can follow up via phone or video chat (e.g. Skype, Zoom, etc.) and record a very short post-sales interview to see how your customer is enjoying your product/service — ask for permission, of course, to use their comments as a testimonial, in addition to asking if they would write you a Facebook Review.
Enable Facebook Reviews

If you look down the left side of tabs you have on your Facebook Page and you don’t see the Reviews, here’s what to do:

Go to Settings > Edit Page > scroll to the bottom and select Add a Tab. From there, select Reviews. Then, drag and drop the order of your tabs to position them the way you want on your Facebook Page.

See instructions here during my recent Facebook Live.

Twitter Chat – May 22, 2018

Plus, save the date all ye Twitter fans! On Tuesday, May 22 at 1:30pm PT / 4:30pm ET, I will be hosting a Twitter Chat about connecting with your community through social media. Follow the hashtag #SmallBizCommunity.

My special Facebook Live on 5/15 and Twitter Chat on 5/22 is brought to you by the Bank of America Business Advantage Small Business Community.

Recommended reading

On the Bank of America Small Business Community website:

The post How to Increase Your Online Reviews Using Facebook appeared first on MariSmith.com.