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17May/18Off

How 3 of the Darkest, Most Unexpected Ads Challenged Creatives to Step Up Their Game

Even when sitting in the sun, David Kolbusz is a man who appreciates darkness. Adweek sat down with the CCO of Droga5 London to talk about his favorite ads of all time, and Kolbusz was quick to name three campaigns and spots that, while considerably different, share an undercurrent of dark and surrealist humor. Check...
16May/18Off

These Agency Creatives Made an A-to-Z Sexual Harassment Guidebook for the #MeToo Era

This week, the ad industry took tentative steps toward addressing sexual harassment within its ranks, as Time's Up Advertising held 14 meetings across the U.S. and Canada. During the Facebook livestream, leaders of the group described it as "a call to action" and said individual agencies would be left to develop their own specific solutions....
14May/18Off

5 Reasons Why Award Shows Still Resonate With Creatives

Without wishing to sound like the director's cut of a Demi Moore movie, let's start with full disclosure: I'm involved in an awards show. The Epica Awards, to be exact, which as far as I know is still the only international competition judged not by creative folk from agencies, but by journalists who write about...
9Apr/18Off

Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives

Once seen more as an added-value proposition for media placements, publishers' branded-content labs have expanded to meet growing client demand. Publishing studios increasingly have become an appealing option for creatives at agencies that must regularly churn out work for reviews and struggle to retain talent. Ark Advisors partner Ken Robinson, who specializes in managing agency...
4Apr/18Off

HP’s New Program Will Help Develop Talent and Send More Diverse Creatives to Cannes

HP is taking 15 diverse creatives to the Cannes Lions International Festival of Creativity this year as part of the company's ongoing push to promote diversity in the advertising industry. The #MoreLikeMe diversity initiative will invite 15 creatives from the U.S., U.K. and Mexico to attend the festival this summer and participate in a number...