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17May/18Off

Creating a Visual Identity for Your Blog

For every brand, in every industry, the goal is universal and positive recognition. And your blog is your brand. You are reliable information, entertainment, voice, and authenticity. Your customer service has a friendly face (you!), but now it’s time to dress up the product.

When it comes to your blogging game, creating a visual identity is crucial to kick it up a notch. 

So, what will this element do for you and your new followers?

1. First impressions

If you can really master one of the biggest art forms of the blogging world, the visual identity, you’ll attract all kinds of new readers. A beautiful webpage can attract any type of reader, even if the article turns out to be something they definitely aren’t interested in reading.

How do I do that?

The first step is to simplify, simplify, and then simplify just a tiny bit more. Minimalism is in vogue! Even if it weren’t, information overload is the ugly side of the digital age. Users find well-balanced, clean pages to be refreshing, even if they can’t put their finger on what’s causing their minute of peace.

Next, focus on creating an emotional connection with your target audience. Do you have a photo that reflects the whole message of your blog? Make it the banner! Are you a crafter? Make that page look like a goal product (a scrapbook page, a quilt, a chain of charms… the possibilities are endless)!

Finally, make sure your blog’s new look is unique. This is a great excuse to go spying on your fellow bloggers’ sites as you take a break from managing your own. You want to be an exciting individual in every element of your blog, so check out other bloggers who share your niche.

2. Show off your trustworthiness

If you have the goods – congratulations on being a top-notch blogger! But not everybody knows the behind-the-scenes elements of blogging, and they won’t spend long establishing the blog’s quality when they have so many potentially-good-blogs/potentially-information-dumps to sift through…

How can I convince newcomers that my blog is amazing? Without words?

The biggest element here will be professionalism. Yes, you want to have fun with your blog, but it needs to look like an adult made it (remember the MySpace days? Don’t go for that). Just like in a job interview, you want people to take you seriously for your professional, put-together, and appropriate look… and remembered for your great personality and aptitude for the job.

Next, show the dependability of your blog. Organize it so that it’s clear at a glance where to find information, feature articles in a fresh way that shows how you turn them out like clockwork. Keep your core elements visible at all times, so you and your reader never stray from the real spirit of your blog.

It’s no secret that people monetize their blogs with advertising. You should take the first step though. Make sure to advocate relevant brands that you love in a very visible way. It’s a two-for-one win: first, your readers know that you know quality and, second, “If you build it, they will come!”

 

3. Parade your hard work all over!

Once you have a blog with fantastic content and the perfect visual identity to match, you should feel free to shout it from the rooftops. Just think of how many places you saw some big-name logos today. You probably lost count by noon.

The Internet is so competitive to win people’s time and trust. In order to gain victory and climb to the top, you’ll need a tidal wave of support. You can use GetResponse to get you started on your blog marketing endeavors, since it allows to rally the troops.

How do I rally my troops?

You already finished the first battle – becoming recognizable. You balanced your blog perfectly. It looks professional and unique, so it doesn’t get lost in the many spartan pages of lawyers, professors, older entrepreneurs and more… And it’s not so cluttered and haphazardly expressive that it looks like something a kid did while procrastinating on homework. They’ll recognize you and your quality, and that is what makes you memorable.

Now, make sure your blog shows up where it should. Use SEO to elevate it in searches your target audience would make, share it on your personal media, or even make some paper postcards or business cards to set out in shops related to your blog’s content.

(Bonus Tip: if you’re a writing, art, calligraphy, card-making, or other paper-crafting blog, make post cards that work like test paper for all of the pens in those stores. The owners and customers will love you, and you can be sure your brand will be scattered throughout the store next to quality items! How’s that for perfect advertising?)

Finally, be shameless in building a buzz for what you made by being a smart, diligent worker bee. Ask your followers and subscribers to share your blog on their social media. Share it with your friends and family. Branch out to other platforms, like Instagram, to show off what your blog is all about!

The key for success in creating a buzz is to make pages that readers will want to share. Make the information fast, fun, and useful, and make it pretty!

The big picture 

The best way to help your blog reach the stars is to give it a facelift. Seriously! Creating a modern, unique, and sophisticated visual identity for your blog will make it memorable and worth sharing.

Like most of the other elements of your blog, you have to work on creating your visual identity until everything clicks and you’ve made a striking product. In the end, you’ll be glad you spent the time to perfect it. Putting it off makes your blog a time suck for you and a poor investment for sponsors, meaning you’d be slashing your own revenue to procrastinate this key task.

Everyone wins when you create a strong visual identity for your blog. Also, you know you’re excited to see what happens when you do! Go ahead and get started!

Author: Jay Sanders

visual identity

The post Creating a Visual Identity for Your Blog appeared first on GetResponse Blog - Online Marketing Tips.

17May/18Off

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Creating and Launching a Lead Gen Site: Best Practices and Tools

Lead-Generation

All website owners want a site that consistently produces leads. After all, if you want to make money online, you need a website that’s designed specifically to help you attract and land clients. The good news is, it isn’t extremely difficult to create and launch a website that continually generates leads for you. Just follow these tips when you’re ready to get started.

Create Each Page with a Goal in Mind

In order to produce the maximum amount of leads, you need to optimize your website properly. This means each page you publish should serve a purpose. Of course, for most website pages, the goal will be to sell your company’s products or services. However, your site’s main pages, blog posts, and other pages that aren’t designed specifically to sell should also serve a purpose and include a call-to-action. For example, your company’s About page might include a call-to-action that entice’s people to sign up for your company’s email list. Then, you can send their information from your website to your customer relationship management – or CRM – to make it easy to follow up with the person later. Simply put, one of the most important exact considerations you need to make when buying a CRM includes finding an option which integrates with your website and your email automation software.

Then, consider these things when determining the goal of each webpage:

  • How does the webpage benefit your customer? By understanding how the information on the webpage benefits your customers it’s easier to decide what type of call-to-action is best for the page. For example, if you have an informational blog post, you should consider directing people to other posts for more information on the same topic to keep them browsing your site or you might consider directing them to specific products you discuss in the post.
  • Do you want to direct potential clients to other places on your website, sell them a product, or gather information so that you can continually market your products to them?
  • Where do you need to direct your customers to reach your goal — what link do you want to include in your call-to-action?
Use Primary and Secondary Calls to Action on Each Page

Sites that generate a lot of leads have more than one call-to-action on a webpage. This is because people don’t always click on the first call to action they see on a site, and one type of call to action may appeal to some visitors and not others. For example, if you’re creating a sales page for a service your company offers, you might have a call to action at the top of the page for people who are ready to buy, a call to action further down the page for people who need a little bit of convincing, and a call to action that lets people sign up for your email list instead of making a purchase so you don’t lose lead information for people who aren’t quite ready to finalize their purchase. See, a page set up like this lets you gather information from people in different stages of the buying cycle instead of solely targeting those who are ready to buy right away.

Necessary Tools for Lead Gen Sites

It’s impossible to create a lead generating site without the use of some online tools. The good news is, cloud-hosted software and apps are typically a cost-effective way to gather lead information so you don’t need to spend a small fortune on the tools you need. Some cloud-hosted tools you should consider using include:

  • Lead page software. Cloud-hosted lead page software makes it easy for you to create high-converting lead pages quickly. They offer a simple drag-and-drop tool that completely streamlines the process, and most integrate with popular email automation software.
  • Email automation software. Your email automation software lets you communicate with your audience without manually contacting each and every lead. You simply create a workflow that tells the software what to do in specific situations and which emails to send. For example, people who sign up for your email list from the homepage of your website might go directly into your Welcome workflow so they can receive your series of welcome emails before they get added to your regular email list.
  • Form generators. Most email automation software has some sort of form generation tool, but software designed specifically for creating website forms lets you create forms that look like they were designed by a pro in a matter of minutes.
  • CRM software. Use your CRM software to manage your leads. It keeps them organized depending on where they are in the buying cycle, and tells you when you need to follow up with each lead.

Ultimately, creating a lead generating website is all about selecting the right tools and setting your site up so that everything the needs to happen once a lead enters their info is automated. Other than that, all you need to do is create the right calls to action for each webpage and promote your website content to direct traffic there.