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23May/18Off

Q&A: Founder and CEO of Hint Water Talks Amazon and CPG Brands

Take a walk around some of the biggest tech companies in the world, and you'll notice one line of beverages in their fridges: Hint Water. Since the beverage company--which made an estimated $90 million in 2016 sales--was started by Kara Goldin in 2005, it's expanded with a carbonated drink in 2011 and (for some reason)...
23May/18Off

Six Reasons Brands Should Embrace Local SEO

The world, while round in shape, is flat when it comes to business. But how relevant are you in with local SEO? Here are six reasons to embrace it now

The post Six Reasons Brands Should Embrace Local SEO appeared first on Spin Sucks.

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23May/18Off

Spredfast launches Vault to better control access to brands’ social accounts

A browser plugin, it goes beyond social management platforms’ capabilities by offering native control, hidden logins, time windows and audits. The post Spredfast launches Vault to better control access to brands’ social accounts appeared first on Marketing Land.
Please visit Marketing Land for the full article.
23May/18Off

Spredfast launches Vault to better control access to brands’ social accounts

A browser plugin, it goes beyond social management platforms’ capabilities by offering native control, hidden logins, time windows and audits. The post Spredfast launches Vault to better control access to brands’ social accounts appeared first on Marketing Land.
Please visit Marketing Land for the full article.
23May/18Off

How Blockchain Can Help Brands Identify Power Users and Maximize Social Engagement

Blockchain is the latest technology craze, and many industries, including marketing and advertising, are looking to implement it in an effort to improve transparency and efficiency. To determine whether or not blockchain is something that can positively impact your marketing efforts, it's important to first understand what exactly blockchain is and which aspects of a...
22May/18Off

Q&A: How One Media Agency Finds a Balance Between Working With Big Brands and Startups

Many in marketing want to work at the hottest new company "disrupting" a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies don't have that luxury, especially if they're owned by parent companies that report, first and foremost, to their investors. Media network PHD is part of Omnicom, the...
22May/18Off

10 e-Commerce Brands Using Instagram Stories Effectively

10 e-Commerce Brands Using Instagram Stories Effectively

Ever since Instagram copied (ahem, was inspired by) Snapchat’s Story format almost two years ago, the platform has been constantly innovating to introduce new features and make it more engaging for fans, influencers, and brands alike.

The reviews are in: everyone loves it. Within a matter of months, the daily active user count of Instagram Stories skyrocketed past Snapchat:

With the larger avid user base (now more than 300 million) and wealth of advertising options, it’s no wonder brands have caught on to Instagram Stories as their latest social media darling.

But with over 25 million business profiles on Instagram and an ever-changing algorithm, how is your particular brand supposed to stand out?

Take a cue from these inspiring examples.

Brands who are killing it with Instagram Stories
1. Coach: Get ready for the weekend

Coach used Instagram to tell a story around their Parker bag.

22May/18Off

10 e-Commerce Brands Using Instagram Stories Effectively

10 e-Commerce Brands Using Instagram Stories Effectively

Ever since Instagram copied (ahem, was inspired by) Snapchat’s Story format almost two years ago, the platform has been constantly innovating to introduce new features and make it more engaging for fans, influencers, and brands alike.

The reviews are in: everyone loves it. Within a matter of months, the daily active user count of Instagram Stories skyrocketed past Snapchat:

With the larger avid user base (now more than 300 million) and wealth of advertising options, it’s no wonder brands have caught on to Instagram Stories as their latest social media darling.

But with over 25 million business profiles on Instagram and an ever-changing algorithm, how is your particular brand supposed to stand out?

Take a cue from these inspiring examples.

Brands who are killing it with Instagram Stories
1. Coach: Get ready for the weekend

Coach used Instagram to tell a story around their Parker bag.

22May/18Off

This Musical Agency Leverages Data and Taste to Find the Perfect Bands for Brands

One surefire way to ensure a successful partnership between a brand and a musical artist is by embedding the latter into the creative process. That's something Nue Agency learned through its seven years managing and working closely with musicians. The agency started as a talent representation house in 2007 before pivoting to a creative music...
21May/18Off

2018: The year of influencer marketing for B2B brands

Think influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique can be applied to B2B markets. The post 2018: The year of influencer marketing for B2B brands appeared first on Marketing Land.
Please visit Marketing Land for the full article.