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23May/18Off

Droga5 Names Agency Veteran Neil Heymann as Its New Chief Creative Officer

Independent agency Droga5 today announced that it has promoted executive creative director and eight-plus-year veteran Neil Heymann to the role of chief creative officer, effective immediately. Heymann will lead a 167-person department, reporting to founder and creative chairman David Droga and overseeing all campaigns produced by the shop, which was Adweek's U.S. Agency of the...
22May/18Off

Q&A: How One Media Agency Finds a Balance Between Working With Big Brands and Startups

Many in marketing want to work at the hottest new company "disrupting" a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies don't have that luxury, especially if they're owned by parent companies that report, first and foremost, to their investors. Media network PHD is part of Omnicom, the...
22May/18Off

Virgin Names Mother New York Agency of Record for Its New Virgin Voyages Brand

Virgin has selected independent agency Mother New York as agency of record for its new Virgin Voyages brand. The agency's work for the brand, which defines itself as a "an all-new travel brand whose mission is to redefine what those expect from a holiday at sea" will include a communications campaign strategy across channels including...
22May/18Off

This Musical Agency Leverages Data and Taste to Find the Perfect Bands for Brands

One surefire way to ensure a successful partnership between a brand and a musical artist is by embedding the latter into the creative process. That's something Nue Agency learned through its seven years managing and working closely with musicians. The agency started as a talent representation house in 2007 before pivoting to a creative music...
22May/18Off

Reentering the Agency World Is Challenging for New Mothers. ‘Returnships’ Aim to Ease the Transition

During stops at renowned shops like Lowe and Partners, McCann and Grey, longtime creative director Erica Fite said she never received the kind of support that working parents really need in order to flourish in the industry. Twenty years ago, she brought her then-5-month-old son on a commercial shoot in Los Angeles so she could...
19May/18Off

A day in the life of… optimisation director at a programmatic agency

Rachael Morris works at Infectious Media, a programmatic agency, and heads up insight and optimisation.

Let's learn more about analytics and advertising, and hear what a day in Rachael's life brings.

Read more...

18May/18Off

How a Real Estate Agency TRIPLED Conversions in 30 Days

How a Real Estate Agency TRIPLED Conversions in 30 Days
Margot da Cunha
Last updated : May 18, 2018

Anyone in the real estate space knows how challenging marketing can be. Competition is steep, stakes are high, and gaining trust is difficult.

In real estate the paid advertising aspect of marketing cannot be ignored. If your leads are not able to find you online, then how are you going to convince them to buy or rent one of your listings? I’m typing this post from my new condo, and reflecting on the process of moving into a new home, the entire whirlwind started with Google.

The issue is, small real estate firms do not have the time to manage a complex AdWords account. Adjusting bids, writing compelling AdWords copy, identifying negative keywords, and ensuring your account is structured optimally for each season and promotional offer is just a bit overwhelming for most.

Sarah Foxen, CEO of Residensportalen, knows this far too well. Residensportalen is one of the largest rental agencies in Sweden, yet the company has just three employees! To say they are strapped for time and resources is an understatement. “As a smaller business, we have a limited budget; account structure and correct bidding is critical,” says Sarah.

Residensportalen Customer Spotlight

Sarah Foxen, CEO of Residensportalen

This is why Sarah’s team turned to WordStream Advisor. Not only did they not have time to manage their account in the state it was in, but they also lacked a glamorous budget. Luckily, with help from the WordStream team Residensportalen was able to produce results! Curious to learn how? Keep on reading…

Getting Their AdWords Account in Order

I bet the majority of readers understand the overwhelming feeling of inheriting or digging through your own disorganized AdWords account. Letting your account fall into disarray is incredibly easy to do, even for the neatest of freaks. Sarah was no stranger to a messy account. In fact, this was one of the many things that drove her to WordStream.

“WordStream helped us clean up an old, messy and unstructured AdWords account and that made all the difference,” says Sarah. “WordStream has helped us put order in our accounts and now the software helps us keep it clean. Getting through the clutter was one of our main challenges before starting with WordStream.”

Using WordStream Advisor Tools to Manage a Small Budget

Like many real estate marketers, Residensportalen is working with quite a small budget. Prior to working with WordStream Advisor, Sarah was quite frustrated by the fact her small budget was not yielding results.

Sarah found that the tools within WordStream Advisor allowed her to better manage her budget and get rid of the keywords and ads that weren’t working, and therefore wasting money. For instance, QueryStream allows her to look through the keywords and phrases searchers are typing into Google, identify any irrelevant searchers, and block wasted clicks that are costing her money.

Residensportalen Customer Spotlight QueryStream

“We spend quite a lot of time analyzing QueryStream and position,” says Sarah. “Sometimes we need to slash and burn in order to work within our budget restraints.”

Reprioritizing Time Spent On AdWords

Time is money when working with a team of just three to run one of the largest rental firms in Sweden! Sarah can’t waste it, and tools like the 20-Minute Work Week ensure that she won’t.

“WordStream has saved us a ton of time!” says Sarah. “The 20-Minute Work Week is a good kick in the butt to do the minimum in our accounts. However, since we have gotten such great results after switching to WordStream, we spend more time than that. Good results create more time to focus on it.”

Residensportalen Customer Spotlight 20MWW

This makes sense, right? When seeing good results, why wouldn’t you dedicate more time to maintaining a well-working machine? You might be wondering what those results were like so without further or do, let’s discuss…

The Results

The numbers say it all when it comes to seeing success, which is why Sarah is quite happy since coming onboard with WordStream Advisor.

“After 30 days on WordStream, our spend is at 25% of when we began and conversions have tripled,” says Sarah. “We experienced a record month of sale our first month on WordStream!”

Impressive, right?

Sarah had some interesting wins as well. “We tweaked one ad and got a 14% conversion rate!” she says.

More Than Just Software

To conclude, Sarah found that the success her business has had with WordStream is not just from using WordStream’s suite of tools; rather the relationship she has formed with her WordStream Customer Success Specialist has proved to be an even bigger value add for her.

“Our Customer Success Specialist was the happy surprise that we did not realize that we got when signing up,” she says. “We bought software and got invaluable human assistance.”

These stories make us very happy here at WordStream! If you have one to share, let us know.

Margot da Cunha

Margot is a Content Marketing Specialist at WordStream and nutrition graduate student at Framingham State. She loves all things digital, learning about nutrition, running, traveling, and cooking.

17May/18Off

This Agency Mom Is Going to Cannes, and She’s Taking Her Toddler With Her

With a big smile and a baby carrier strapped to her back, FCB Chicago senior copywriter Sarah Latz says she's ready for the 2018 Cannes Lions Festival. Typically, the essentials for Cannes include sunscreen (apply frequently), your portfolio (lots of bigwigs to impress) and aspirin (for the morning hangovers). But the most important item on...
16May/18Off

These Agency Creatives Made an A-to-Z Sexual Harassment Guidebook for the #MeToo Era

This week, the ad industry took tentative steps toward addressing sexual harassment within its ranks, as Time's Up Advertising held 14 meetings across the U.S. and Canada. During the Facebook livestream, leaders of the group described it as "a call to action" and said individual agencies would be left to develop their own specific solutions....